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Big Four Portals Dominate Internet Ad Spend

eMarketer.com’s report estimates that the big 4 will account for 66.6% on online advertising revenue in 2007.

 
2004
2007

Google
13.1%
32.1%

Yahoo!
18.4%
18.7%

AOL
6.8%
9.1%

MSN
9.4%
6.8%

Total:
47.7%
66.6%

Even without Google , the remaining 3 still account for 1/3 of the internet ad spend total.

By |March 22nd, 2007|Categories: Internet Marketing|Tags: |Comments Off on Big Four Portals Dominate Internet Ad Spend

Local Search | Entrepreneur.com’s Top 15 Sites

Entrepreneur.com has an interesting article on local search and 15 ways to promote your site locally.

Google AdWords
Yahoo! Local Listings
CitySearch
Ask.com’s AskCity
AOL’s CityGuide
Craigslist
MerchantCircle.com
Dotster
Local.com
Froogle Local
ReachLocal
RegisterLocal
TrueLocal
YellowPages.com
Web.com’s MyEzClicks program

You can follow the links to review each of the sites.

By |March 21st, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Local Search | Entrepreneur.com’s Top 15 Sites

Link Building | Google Upgrading Linking Info

Link building is an important part of SEO. Google has announced that they are providing valuable linking information to webmasters. Google’s webmaster central blog indicates that Google is now giving you the full phrase that people are using to link to your site.

Log in to your web master tools and use the improved tool to make sure your inbound links […]

By |March 20th, 2007|Categories: SEM, SEO|Tags: |Comments Off on Link Building | Google Upgrading Linking Info

Cracking Google’s Algorithm?

Computerworld published an article regarding some interesting comments from Matt Cutts. The article mentions Matt and some freely offered clues, “such as placing keywords in the title, headings and even the URL, and keeping related words close together.” Hint (LSI).

Keywords in the title, description, headings and url are a standard practice.

LSI (Latent Semantic Indexing) is a fantastic tool […]

By |March 19th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Cracking Google’s Algorithm?

Relevance Rules!

Ad Age Digital reports that when it comes to online advertising, relevance rules.

 A recent study by Travelociy indicates that banner ads that generate dynamic content specific to location (provided by IP targeting) perform 6-7 times better than static advertising.

By |March 16th, 2007|Categories: Internet Marketing|Tags: |Comments Off on Relevance Rules!

Google Protecting Search Users

A Google blog entry indicates that Google will make their user records anonymous after 18-24 months.

Taking steps to protect the privacy of their users, Google intends to begin the process in the next few months.

You can choose to have your records retained for personalized search.

By |March 15th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Google Protecting Search Users

Letting Search Engines Find Your Pages

I love this comment on Matt Cutts’ blog. Matt is talking about viral marketing and the tactics used by a website to spread the word.

“The buzz built pretty organically. USB drives were left in bathrooms at conferences and messages were hidden in conference T-shirts. It’s much better to let people find you than to push too hard to get […]

By |March 14th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Letting Search Engines Find Your Pages

Google Wake Up Call | Indexing Your Search Results

Matt Cutts’ blog indicates that Google is taking a serious look at search results within results.

Search results can be infuriating when you click on a top results only to find yourselves  once again looking at a results page.

Yes, you may wind up on a camera vendor’s site if you searched for a camera but now the search begins again for the […]

By |March 13th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Google Wake Up Call | Indexing Your Search Results

Internet Users Increase 10% Worldwide

ComScore Networks announced, a 10-percent increase in internet users versus January 2006.

Top 10 countries by penetration:

India 33%
Russian Federation 21%
China 20%
Mexico 18%
Brazil 16%
Italy 13%
Canada 11%
Japan 4%
South Korea 4%
Spain 4%

The number of internet users in the U.S. increased 2% to 150,897,000.

By |March 13th, 2007|Categories: Internet Marketing|Tags: |Comments Off on Internet Users Increase 10% Worldwide

SEO Resources Updated on SearchEngineAcademy.ca

If you are a new SEO, you may not yet have realised the amount of work involved in planning, implementing and maintaining an effective internet marketing campaign.

I’ve often heard people say with every step it seems to lead to more work, more research.

So in an attempt to make life a little easier for you, we are amassing resources to […]

By |March 12th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on SEO Resources Updated on SearchEngineAcademy.ca

Fox Blunders While Allowing Downloads of TV Shows

In one innovative move, Fox will attempt to:

increase advertising revenue,

increase traffic to its local TV affiliate Web sites,

making it easy and affordable for the consumer movement to get what it wants the ability to watch whatever whenever or WWEWE (think my acronym will catch on?)

and without saying so, I also think Fox is also trying to deal with the […]

By |March 5th, 2007|Categories: Internet Marketing|Tags: |1 Comment

Online Yellow Pages & Search Marketing

Superpages.com announced today that they are introducing a new ranking model for their pay for performance product. The new model will begin in April, 2007.

Ads will be ranked by bid amount and wait for it…..relevance. Google, MSN have been using relevance for some time now and Yahoo! followed suit a month or so ago.

Makes me wonder when Google will buy […]

By |March 2nd, 2007|Categories: SEM, SEO|Tags: |Comments Off on Online Yellow Pages & Search Marketing

Managing Your Contextual PPC Ad Buys Can Be Tricky

In my post February 21st post PPC Gone Bad, RCMP Hangs With Wrong Crowd l wrote about the potential for complications with contextual PPC ads.

Not only can they be be tricky to manage, but also the click through ratio tends to be low.

Enter Quigo Technologies Inc.

Unlike Google AdWords and Yahoo! where advertisers have no idea and little control over […]

By |March 1st, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Managing Your Contextual PPC Ad Buys Can Be Tricky

MSN Canada Launched AdCenter – it’s Paid Search (PPC) Platform – Today

Canada is the fifth country in which AdCenter has been launched. They honed the product first in France and Singapore, followed by the U.S. and U.K. last year.

Barry and I (along with 300? others) attended the launch at an event in Toronto this afternoon. I am just back to Montreal in time to squeak in this post before midnight.

David […]

By |February 28th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on MSN Canada Launched AdCenter – it’s Paid Search (PPC) Platform – Today

User Generated Content | MSN Style

MSN launches their own version of YouTube. MSN is testing their own video site, soapbox, as well is dipping their feet into the water looking for additional video content.

By |February 22nd, 2007|Categories: Internet Marketing|Tags: |Comments Off on User Generated Content | MSN Style

Yahoo! Search Content Quality Guidelines

In our Yahoo! seminar on Tuesday, we discussed following the individual search engine guidelines.

Here is a link to Yahoo! search quality guidelines that include:

Original and unique content of genuine value
Pages designed primarily for humans, with search engine considerations secondary
Hyperlinks intended to help people find interesting, related content, when applicable
Metadata (including title and description) that accurately describes the contents of a […]

By |February 22nd, 2007|Categories: SEO|Tags: |Comments Off on Yahoo! Search Content Quality Guidelines

PPC Gone Bad, RCMP Hangs With Wrong Crowd

At yesterday’s (very successful) SEO 101 Basics Seminars we delivered for some of Yahoo! Search Marketing Canada’s client’s (more on this in another post soon) Barry told of delicate situations that can arise if your PPC ad winds up on a page with negatively related content.

The example he used was a Travel Agent’s PPC ad being on a page […]

By |February 21st, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on PPC Gone Bad, RCMP Hangs With Wrong Crowd

SEO/SEM Education

A great article in The Australian , regarding the about to be released IBM report, Navigating The Media Devide, warns about the divide between new and old media. (Once you click on the link, you have to scroll down to read the article.)

What does this have to do with SEO?

Educating your staff on SEO and SEM before you start an in-house program makes all the difference.  […]

By |February 19th, 2007|Categories: SEM, SEO, SEO Workshop / Seminar News|Tags: |Comments Off on SEO/SEM Education

Google’s Local Search Algorithm

Matt McGee looks at Google’s local search algorithm. Here are his top ten tecniques.

Use of Google’s Local Business Center (LBC)
Availability/Trust of other business data
A Business Web Site
Listings in 2nd-tier Local Directories
Listings in Vertical Directories
References from other Web sites
Reviews
Proximity to location
Location Prominence and User Query
Use of other Google services

Matt has done his homework. No time like the present to put […]

By |February 18th, 2007|Categories: SEO|Tags: |Comments Off on Google’s Local Search Algorithm

Google Getting Ready To Shake Up Link Popularity?

SearhEngineNews reports that Google may be ready to shake things up again. “Google is going to consider the strength of your site based not only on the link you get and its link text, but also by the “votes” that link gets based on usage from Internet surfers (and it’ll be calculated uniquely to cut down on shenanigans).”

By |February 17th, 2007|Categories: SEO|Tags: |Comments Off on Google Getting Ready To Shake Up Link Popularity?

Google Earth Gets Overlay Search Feature

I have been following the Kelsey Group for years but mostly checking out their research on yellow pages advertising. Like the rest of us, they are now well into search.  Here is some interesting info they have provided for local search:

Online maps, in combination with local search engines, have become very popular in recent years, giving people a way to discover […]

By |February 16th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Google Earth Gets Overlay Search Feature

The NoFollow Tag & The Vulcan Theory of SEO

In a Google blog entry in January, Google indicated that it would remove the linking value on NoFollow links. Now  SearchEngineJournal gives us 13 reasons why NoFollow tags suck. 

Before trying any seo techniques, ask yourself if you are following the Vulcan theory of SEO.

Is what I am about to do logical for the growth of my business or am I trying […]

By |February 15th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on The NoFollow Tag & The Vulcan Theory of SEO

Sempo’s New Search Engine Marketing Report

Search Engine Marketing Professionals’ (SEMPO) recent survey indicates that Google’s AdWords program is used by 96% of pay per click advertisers. Yahoo! Search Marketing is not far behind at 86%. Microsoft came in with a surprising  68% thanks to their new adCenter program. More info at Sempo’s website.

By |February 13th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Sempo’s New Search Engine Marketing Report

Small Business Advertising Competitive Analysis

A Piper Jaffray & Co. report indicates that the average Cost Per Action (CPA) for search was $8.50, much lower than the CPA for the Yellow Pages advertising ($20), online display ads ($50) and direct mail ($70).

Great statistical information you can use when discussing a complete marketing program with local clients.

By |February 12th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Small Business Advertising Competitive Analysis

Becoming An Industry Expert

We often talk about becoming an industry expert. 

This week, Jason Calacanis ripped into seo with several derogatory statements about the industry in general. Whether you agree or disagree, besides the wrath of the seo world, you can bet that his controversial remarks earned him dozens of links to his site .

On the flip side, you have Danny Sullivan who responded […]

By |February 12th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Becoming An Industry Expert

Search Marketing Growing at The Expense of Print Advertising?

Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:

*Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell […]

By |February 11th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Search Marketing Growing at The Expense of Print Advertising?

Google Pushes Ahead With Personalization

We have been discussing personalization for a couple of years but now Google is stepping up the process. You can check out their blog for more details.

By |February 10th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Google Pushes Ahead With Personalization

Yahoo! Pipes

 

Yahoo! released Yahoo! Pipes and it is an terrific tool especially for a non techie like me. Instead of receiving a dozen feeds on any topic, seo for example, you are able to set up a pipe that will aggregate all seo feeds into one feed. Very cool!

Here is a quote from Yahoo! and a link for more information.

“Pipes […]

By |February 9th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Yahoo! Pipes

Wikia Taking A Run At Google?

An Article on Informationweek.com by K.C.Jones indicates that Wikipedia founder, Jimmy Wales, hopes to launch Search Wiki in a few months. The new search engine will be “built by the masses” and use a traditional ad revenue model.

By |February 9th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Wikia Taking A Run At Google?

MSN Adcenter | All Kinds of Fun Stuff

MSN Adcenter labs provides some interesting and fun tools you can use in your search engine marketing program.

By |February 8th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on MSN Adcenter | All Kinds of Fun Stuff

Great Local Search Information

Scott Smith is providing valuable local search information this week with interviews of twenty industry leaders. A must read for you local search  maniacs.

By |February 7th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Great Local Search Information

Google’s New Link Reporting Tools

Google’s official webmaster blog now recommends using Google webmaster tools to view a much larger sample of links to your pages.

You have to verify your own site but it is an easy process.

By |February 6th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Google’s New Link Reporting Tools

Yahoo! Launches New Ranking Model

Yahoo! launched their new ranking model designed to improve user results through higher quality search ads.

Top spots won’t go to the highest bidder any longer. A combination of click through rate and bid amount will determine positioning.

 

By |February 5th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Yahoo! Launches New Ranking Model

Should You Submit Your Site To Search Engines?

There are many ways for search engines to “find” your web site.

Manual submission is a frequently used method, but considering the fact that over 90% of submissions to search engines is spam, why would you choose that route?

Put on the search engine’s shoes for a moment. Wouldn’t you consider everything spam, and put the onus on the submitted sites […]

By |February 2nd, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Should You Submit Your Site To Search Engines?

Yahoo! Canada : Sponsors Search Engine Academy Toronto Seminars

Toronto, Ontario, Canada – Wednesday, January 31 2007

Last night at a Yahoo! Canada event in Toronto, Yahoo! Search Marketing Canada announced (along with their new YSM – Panama – platform in Canada) that they are sponsoring two Search Engine Academy seminars.

The 3 hour seminars – a morning and afternoon session – will be held in Toronto in mid February.

Yahoo […]

By |February 1st, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on Yahoo! Canada : Sponsors Search Engine Academy Toronto Seminars

Yahoo! Quebec Launches New Site

Montreal – Jan 30, 2007 – Last night I attended the official launch of the new Yahoo! Quebec web site at a great cocktail party hosted by the Editor in Chief of the site Marie-Lyse Paquin and attended by some of Quebec’s who’s who in internet.

It boasts the same features as the Yahoo ! Canada site much of which […]

By |January 31st, 2007|Categories: Internet Marketing|Tags: |Comments Off on Yahoo! Quebec Launches New Site

Link Building Strategies

I don’t know about you but whenever I hear the term link building, I envision a mysterious practice that only the top level SEOs can provide.

The fact is that link building is simply a process that anyone can do. All you need is a plan that includes article marketing, directory submissions, press releases and fresh content for your site […]

By |January 30th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Link Building Strategies

We Focus on Optimization (SEO)

Search Engine Academy workshops focus on search engine optimization(SEO) and include:

Article Marketing
Blog Marketing
Paid Inclusion
Pay Per Click Advertising (PPC)
Search Engine Marketing (SEM) 

A recent article on webpronews.com summarizes these and additional internet marketing options.

By |January 29th, 2007|Categories: SEO|Tags: |Comments Off on We Focus on Optimization (SEO)

Pay Per Click Advertising – Google, Yahoo! and MSN

Need help getting started with pay per click advertising? Here are links to sign-up pages to the big 3 search engines.

Google Adwords

Yahoo! Search Marketing

MSN

By |January 26th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Pay Per Click Advertising – Google, Yahoo! and MSN

Comscore December Search Results

The more things change….

Google and Yahoo! gained market share in December compared to November searches while MSN lost ground.
Engine Searches Market Share Up / Down
Overall 6.7 billion
Google 3.2 billion   47.3% […]

By |January 25th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on Comscore December Search Results

What Is Search Engine Optimization All about?

Here is a new article on the basics of search engine optimization. The article includes several options to get you started.

By |January 24th, 2007|Categories: SEM, SEO|Tags: |Comments Off on What Is Search Engine Optimization All about?

The Benefits of Search Engine Marketing

Levels The Playing Field – Always wanted to take on the big boys/girls?  Any business can use Pay Per Click (PPC) and be set up in 15 minutes or in a few days, depending on the search engine. It’s easy to set up and just as simple to turn off.

Control – Yes, for all you control freaks out there, […]

By |January 23rd, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |Comments Off on The Benefits of Search Engine Marketing

Fantastic Opportunity For New SEO Clients

Think about it; what more could you ask for?

Yellowpages.com’s list of their top 10 category searches for December provides you with an abundance of local clients you should be hitting on.
Restaurants
Hotels
Pizza
Florist
Dentist
Post Office
Banks
Hospitals
Physicians
Movie Theaters

Search Yellowpages.com for a heading of your choice.
Print out the first results page.
Check out the advertiser’s website to see if he needs seo help.

I just searched dentists […]

By |January 22nd, 2007|Categories: SEM, SEO|Tags: |Comments Off on Fantastic Opportunity For New SEO Clients

Toronto Search Engine Optimization Training Course Dates Confirmed

We are excited to announce (and demand dictates) that the next Search Engine Academy Toronto SEO Training Courses will be held from March 26-30 2007 in Oakville (Toronto) Ontario.

Remember, seating is limited to 25 students, our last SEO Course was Sold Out, to avoid disappointment register early.

These classes are Workshops not seminars. You will work hands-on, in the class […]

By |January 19th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on Toronto Search Engine Optimization Training Course Dates Confirmed

SEO Jobs: They are out there! So you should be in here…

Just before the New Year a head-hunter representing one of Canada’s major ad agencies called me looking for 15 of our Search Engine Academy SEO Workshop graduates to work in Montreal.

Already this year, another firm told us they are having a hard time to find qualified individuals to work in Toronto.

As suppliers of High Quality Search Engine Optimization and […]

By |January 18th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on SEO Jobs: They are out there! So you should be in here…

SEO – Rocket Science or Just Plain Elbow Grease?

The more you work at SEO, the more you realize it is not rocket science, as John Tawadros confirmed in his recent article.

The reality of SEO is that anyone can do it. You simply have to develop a strategy and commit to the time it takes to build a significant site. Stay tuned, we are going to spell it out […]

By |January 17th, 2007|Categories: SEO|Tags: |Comments Off on SEO – Rocket Science or Just Plain Elbow Grease?

The Convergence of Media

If you are still hesitating about attending our next workshop; Get With The Program!

SEO is not going anywhere. In fact , I believe all media will eventually be search driven. Media companies who want to remain at the forefront of their industries will embrace search in all its formats. They will need your SEO skills.

SEO may very well play […]

By |January 16th, 2007|Categories: Articles, Internet Marketing, Search Engine Academy, SEM, SEO|Tags: |Comments Off on The Convergence of Media

Blogging Power

Here is another example of blogging power provided by a recent student. His blog is focused on  selling intangibles (like SEO). He uses a wordpress free blog to get his message out.

By |January 15th, 2007|Categories: Internet Marketing, SEM, SEO|Tags: |1 Comment

A Creative Way To Build Fresh Content

One of our Search Engine Academy graduates is using his newly acquired SEO skills to develop a site on Persian cats for sale . He is using a blog as his home page, an interesting idea on how to deliver fresh content on a regular basis.

By |January 12th, 2007|Categories: SEO|Tags: |Comments Off on A Creative Way To Build Fresh Content

Do They Want Fresh Coffee or Cold Coffee?

This time of year you want Fresh Hot Coffee – well in Montreal anyway…a hot sunny July day is another story and that seems far far away.

What about the visitors to your site?

Many of us SEOs know this…
You must offer them new, fresh, and if you can HOT content. Do you expect them to come back to time […]

By |December 8th, 2006|Categories: Articles, Internet Marketing, SEM, SEO|Tags: |1 Comment

Don't Miss the Early Bird Specials

on the OCTOBER 2018 Workshops & Seminar
You Can Save Almost $700
certified seo training group photo 2016

Don't Miss the Early Bird Specials

on the OCTOBER 2018 Workshops & Seminar
You Can Save Almost $700
certified seo training group photo 2016