In one innovative move, Fox will attempt to:

  • increase advertising revenue,
  • increase traffic to its local TV affiliate Web sites,
  • making it easy and affordable for the consumer movement to get what it wants the ability to watch whatever whenever or WWEWE (think my acronym will catch on?)
  • and without saying so, I also think Fox is also trying to deal with the problem of unauthorised videos of its shows appearing online.

How? As reported in Media Daily News on Friday:

  • Fox will be the first broadcast network to offer prime-time shows for download via its local TV affiliate [Web] sites.
  • Singles episodes, available the day after their prime-time airing, will cost $1.99, with entire seasons ranging from $19.99 to $39.99[US].
  • Analysts say the downloads could provide a much-needed boost to local TV sites, which are crowded by video-sharing sites and newspaper sites offering news video.

Being first in anything is an interesting position. Obviously gives you a head start and the ability to gain market share before your competitors get in the game too.

But it also allows the competition to learn from your mistakes and improve on your idea at a lower cost (after all you invested to come up with the original idea right?).

Here is Fox’s mistake: Fox should not be selling the episodes, instead they should be giving away interactive downloads with imbedded interactive mini-commercials.

Why? While it may be the first broadcast network to offer prime-time shows for download, FOX should take a lesson from the recording Industry – you can buy an MP3s for 99¢ but has that stopped illegal downloads?

Since the service hasn’t launched yet, there is still time to make the correction – also time for someone else to do it beat them to the punch.

I think with a free download model the product would be improved with interactivity and Fox could easily:

  • increase traffic to its local TV affiliate Web sites,
  • deal with the problem of unauthorised videos of its shows appearing online,
  • increase revenues – onsite advertising and via commercials in the downloads
  • and best of all, thanks to wireless, let consumers WWEWE all over the place!

Have a great wwewek! Greg