Internet Marketing

Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy

Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy
Below is the transcript…Here is the video

Hi & welcome to this brief, In a Nutshell Video, on Website Usability.
Today’s video is a demonstration of a Usability Issue So Bad, That it
 Violates Google’s Adwords Policy
Who am I?
I am Greg Mate of Search Engine Academy Montreal.

A Certified Master […]

By |March 31st, 2017|Categories: Articles, Internet Marketing, Marketing, SEO, Videos|Tags: , , |Comments Off on Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy

BBC VIDEO: Google Hummingbird Algorithm Affects 90% of Searches

September 26 2013 – Google announced that the Hummingbird algorithm update has already been in the wild for a month.

It affects 90% of all searches – there were over ONE TRILLION SEARCHES ON GOOGLE IN 2012

“The artificial intelligence dream is being built inside Google” they are trying to reach “a human level understanding of language” according to Amit Singhal […]

By |September 27th, 2013|Categories: Internet Marketing, SEO||Comments Off on BBC VIDEO: Google Hummingbird Algorithm Affects 90% of Searches

Announcing the Me Meter – Use it to Monitor the Customer Focus of Your Content – On and Offline

The Me Meter is a simple online tool to check where your content is more customer focused, or self focused.

The more your content is customer focused, the more you tend to deal with their problems and solutions.

More than ever today’s Marketing, not to mention Social Media Marketing #SMM, is more about “Don’t tell me how good you are, tell me WHAT YOU CAN DO FOR ME!?” (something Marketing Guru’s stated long ago). The […]

By |May 1st, 2012|Categories: Internet Marketing, Marketing, Social Media Marketing||Comments Off on Announcing the Me Meter – Use it to Monitor the Customer Focus of Your Content – On and Offline

SEO Link Building Webinar – Question & Answer Panel – Wed May 2, 1:30 PM EST

On Wed May 2, 2012 1:30 PM EST join John Alexander and myself with 2 more expert panelists for this special Q & A Link Building Webinar.

Bring your most burning questions about effective link building, link reputation, link diversity and SEO.

Your 3 panelists for this event are:
Greg Mate of Search Engine Academy Montreal SEO, Quebec
Steve Scott of Search Engine […]

By |April 30th, 2012|Categories: Internet Marketing, Search Engine Academy, SEO, Webinars||Comments Off on SEO Link Building Webinar – Question & Answer Panel – Wed May 2, 1:30 PM EST

Search Engines Exposed and Harnessed – SEO Webinar Feb 1, 2012 1PM EST

Join me for a Free SEO Webinar where we’ll take a look under the search engines’ hood – from #mattcutts to #panda – and see how to exploit the findings. With luck I’ll pull it all together for you in this one hour SEO webinar.

Here is the link to sign up seom.im/seaw122

The slide deck will be quite […]

By |January 27th, 2012|Categories: Internet Marketing, Search Engine Academy, Webinars||Comments Off on Search Engines Exposed and Harnessed – SEO Webinar Feb 1, 2012 1PM EST

How SEO can take the fear away – Top 3 Fears from Entrepreneurs

Warrilow & CO listed the Entrepreneurs Top 3 Fears as:

1. Fear of not marketing effectively (38%)

2. Fear of never being able to retire (33%)

3. Fear that they are not staying abreast of new technology (20%)

wrote Rick Spense for The Financial Post appearing in the Montreal Gazette today.

Lets face it, its as fast a paced world as ever, and knowledge […]

By |August 18th, 2009|Categories: Internet Marketing, SEO||Comments Off on How SEO can take the fear away – Top 3 Fears from Entrepreneurs

The End is Near for Netscape Browser

AOL, owner of Netscape since 1999, has announced that it will “continue to release security patches for the current version of the browser, Netscape Navigator until February 1, 2008.”

Troubles for Netscape began in 2000, when under market pressure, it released version 6.0 before it was properly debugged.

For more details about this announcement visit the Netscape Blog
http://blog.netscape.com/2007/12/28/end-of-support-for-netscape-web-browsers/

For a history of […]

By |January 8th, 2008|Categories: Internet Marketing, SEO||Comments Off on The End is Near for Netscape Browser

Google will be all over this post.

Why do Search Engines crave fresh content? Yahoo, Google and the likes want to give you
what you are searching for, so you will return there for your next search.

Then, who knows, maybe one day a week you will click on a sponsored ad and the SE will make some money.

But how determined are they? The last time I checked, […]

By |December 6th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Google will be all over this post.

Was the Toronto SEO Workshop worth it?

According to the students – now graduates – of the Certified SEO Basic Essentials and Advanced SEO Workshops held in Oakville last month, big time.

Barry and I had a great time with the students who really dug in and participated in the class and the group projects

Joining us were John Alexander, co-founder of the Search Engine Academy, who […]

By |December 5th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Was the Toronto SEO Workshop worth it?

SEO Workshop boasts John Alexander as special expert SEO instructor

Just in! John Alexander, Search Engine Academy co-founder, will be joining SEO Expert Instructors Barry Byers & Greg Mate for 2 days of the Advanced 3-Day SEO Workshop November 14 & 15 2007 in Oakville (Toronto, Ontario).

Nov 12-13 is the 2-Day SEO Basic Essentials Workshop. Nov 14-16 is the Advanced 3-Day SEO Workshop. The 5-Day All Inclusive SEO […]

By |October 31st, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on SEO Workshop boasts John Alexander as special expert SEO instructor

Google Improves Algorithm | Ask.com Feels The Pain

Ask.com traffic is down 28% acoording to Parent company , Answers Corp. The company links the slowdown in search engine traffic directly to changes in Google’s algorithm.

Just like search engine optimizers, Ask is now analyzing the algorithm change and take the appropriate actions.

By |August 3rd, 2007|Categories: Internet Marketing||Comments Off on Google Improves Algorithm | Ask.com Feels The Pain

US May 2007 Searches | Google’s Relentless Domination

According to Hitwise, Google continued to dominate May 2007 percentage of US searches.

Google 65.13%
Yahoo 20.89%
MSN 8.40%
Ask […]

By |June 20th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on US May 2007 Searches | Google’s Relentless Domination

Marketing Trends In Traditional Media

Bambi Francisco’s MarketWatch article on demonstrates how consumers are forcing change in traditional media.

In the magazine industry, advertising pages at Time Warner Inc.’s Time magazine were down 23.8% in 2006 from 2000.

Newsweek’s ad pages fell about 17.6% in the same period.
In the newspaper industry, the New York Times stock has been halved since trading above $50 in 2002.

In the […]

By |June 12th, 2007|Categories: Internet Marketing||Comments Off on Marketing Trends In Traditional Media

Web Site Conversion Tips | eRetailers Network

Marketing Pilgrim gives you a terrific summary of a webinar from eRetaliers Network. The webinar includes powerful tips on increasing your web site conversion rates. You can download the eRetailers Network report here.

By |June 12th, 2007|Categories: Internet Marketing||Comments Off on Web Site Conversion Tips | eRetailers Network

Advertising works, well sometimes.

Yahoo Inc. is about to start a new ad campaign using comedy, that will run on traditional and online media, according to NewFactor.com

“Last year Yahoo outspent Google by 72%, $353 million in advertising vs. Google’s $205 million, according to TNS Media Intelligence.” Theresa Howard wrrote.

Even after spending $98 million more in advertising “…Yahoo’s first-quarter ad revenue was $1.6 billion, […]

By |May 1st, 2007|Categories: Articles, Internet Marketing, SEM, SEO||Comments Off on Advertising works, well sometimes.

Yahoo! says Real Media, worth real money – real quick

In October Yahoo purchased 20% of the 4-year-old company, Right Media, for $40 million.

Yesterday Terry Semel, Chairman and CEO of Yahoo Inc announced they have agreed to purchase the remaining 80% for another $680 million.

Semel’s post Democracy and the online ad states “… I believe has the potential to dramatically enhance Internet advertising. We hope to revolutionize the way […]

By |April 30th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Yahoo! says Real Media, worth real money – real quick

You thought Google was the biggest?

Well as of March you were right, by a whisker – can you call a million visitors a whisker?

ComScore Inc. claims that for the first time (in March 2007) Google surpassed Microsoft Corp. to become the owner of the world’s most-visited group of Web sites.

In March Google’s worldwide sites saw 528 million visitors, Microsoft had 527 million, while Yahoo […]

By |April 27th, 2007|Categories: Internet Marketing||Comments Off on You thought Google was the biggest?

Pay-Per-Booking Service On The Way From Genbook

TechCrunch provides information about Genbook. The company “is building a “pay-per-booking” product to allow local businesses to capture online bookings in real-time.

The product will be distributed through online directories and local search engines, and businesses will pay a fee per booking.”

Pay-per-action programs like Gentech will dominate online search within the next 12 months.

 

By |March 26th, 2007|Categories: Internet Marketing||Comments Off on Pay-Per-Booking Service On The Way From Genbook

Google Testing Pay-Per-Action (PPA)

Google opened its public beta for Pay-Per-Action (PPA) advertising and is now permitting selected advertisers to bid on clicks and on actions according to a Business Week article.

This is what customers have been wanting for years. It will eliminate click fraud. Advertisers will be able to add parameters before they pay for a click.

By |March 22nd, 2007|Categories: Internet Marketing||Comments Off on Google Testing Pay-Per-Action (PPA)

NBC and News Corp take a run at Google’s YouTube

NBC and News Corp will distribute free TV shows and movies through AOL, MSN, Yahoo and MySpace. A few weeks ago Joost reported that they will be offering ad-supported versions of Viacom Programs.

Web TV is just getting going and offers a multitude of opportunities for internet savvy individuals and companies.

By |March 22nd, 2007|Categories: Articles, Internet Marketing||Comments Off on NBC and News Corp take a run at Google’s YouTube

Big Four Portals Dominate Internet Ad Spend

eMarketer.com’s report estimates that the big 4 will account for 66.6% on online advertising revenue in 2007.

 
2004
2007

Google
13.1%
32.1%

Yahoo!
18.4%
18.7%

AOL
6.8%
9.1%

MSN
9.4%
6.8%

Total:
47.7%
66.6%

Even without Google , the remaining 3 still account for 1/3 of the internet ad spend total.

By |March 22nd, 2007|Categories: Internet Marketing||Comments Off on Big Four Portals Dominate Internet Ad Spend

Local Search | Entrepreneur.com’s Top 15 Sites

Entrepreneur.com has an interesting article on local search and 15 ways to promote your site locally.

Google AdWords
Yahoo! Local Listings
CitySearch
Ask.com’s AskCity
AOL’s CityGuide
Craigslist
MerchantCircle.com
Dotster
Local.com
Froogle Local
ReachLocal
RegisterLocal
TrueLocal
YellowPages.com
Web.com’s MyEzClicks program

You can follow the links to review each of the sites.

By |March 21st, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Local Search | Entrepreneur.com’s Top 15 Sites

Cracking Google’s Algorithm?

Computerworld published an article regarding some interesting comments from Matt Cutts. The article mentions Matt and some freely offered clues, “such as placing keywords in the title, headings and even the URL, and keeping related words close together.” Hint (LSI).

Keywords in the title, description, headings and url are a standard practice.

LSI (Latent Semantic Indexing) is a fantastic tool […]

By |March 19th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Cracking Google’s Algorithm?

Relevance Rules!

Ad Age Digital reports that when it comes to online advertising, relevance rules.

 A recent study by Travelociy indicates that banner ads that generate dynamic content specific to location (provided by IP targeting) perform 6-7 times better than static advertising.

By |March 16th, 2007|Categories: Internet Marketing||Comments Off on Relevance Rules!

Google Protecting Search Users

A Google blog entry indicates that Google will make their user records anonymous after 18-24 months.

Taking steps to protect the privacy of their users, Google intends to begin the process in the next few months.

You can choose to have your records retained for personalized search.

By |March 15th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Google Protecting Search Users

Letting Search Engines Find Your Pages

I love this comment on Matt Cutts’ blog. Matt is talking about viral marketing and the tactics used by a website to spread the word.

“The buzz built pretty organically. USB drives were left in bathrooms at conferences and messages were hidden in conference T-shirts. It’s much better to let people find you than to push too hard to get […]

By |March 14th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Letting Search Engines Find Your Pages

Google Wake Up Call | Indexing Your Search Results

Matt Cutts’ blog indicates that Google is taking a serious look at search results within results.

Search results can be infuriating when you click on a top results only to find yourselves  once again looking at a results page.

Yes, you may wind up on a camera vendor’s site if you searched for a camera but now the search begins again for the […]

By |March 13th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Google Wake Up Call | Indexing Your Search Results

Internet Users Increase 10% Worldwide

ComScore Networks announced, a 10-percent increase in internet users versus January 2006.

Top 10 countries by penetration:

India 33%
Russian Federation 21%
China 20%
Mexico 18%
Brazil 16%
Italy 13%
Canada 11%
Japan 4%
South Korea 4%
Spain 4%

The number of internet users in the U.S. increased 2% to 150,897,000.

By |March 13th, 2007|Categories: Internet Marketing||Comments Off on Internet Users Increase 10% Worldwide

SEO Resources Updated on SearchEngineAcademy.ca

If you are a new SEO, you may not yet have realised the amount of work involved in planning, implementing and maintaining an effective internet marketing campaign.

I’ve often heard people say with every step it seems to lead to more work, more research.

So in an attempt to make life a little easier for you, we are amassing resources to […]

By |March 12th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on SEO Resources Updated on SearchEngineAcademy.ca

Fox Blunders While Allowing Downloads of TV Shows

In one innovative move, Fox will attempt to:

increase advertising revenue,

increase traffic to its local TV affiliate Web sites,

making it easy and affordable for the consumer movement to get what it wants the ability to watch whatever whenever or WWEWE (think my acronym will catch on?)

and without saying so, I also think Fox is also trying to deal with the […]

By |March 5th, 2007|Categories: Internet Marketing||1 Comment

Managing Your Contextual PPC Ad Buys Can Be Tricky

In my post February 21st post PPC Gone Bad, RCMP Hangs With Wrong Crowd l wrote about the potential for complications with contextual PPC ads.

Not only can they be be tricky to manage, but also the click through ratio tends to be low.

Enter Quigo Technologies Inc.

Unlike Google AdWords and Yahoo! where advertisers have no idea and little control over […]

By |March 1st, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Managing Your Contextual PPC Ad Buys Can Be Tricky

MSN Canada Launched AdCenter – it’s Paid Search (PPC) Platform – Today

Canada is the fifth country in which AdCenter has been launched. They honed the product first in France and Singapore, followed by the U.S. and U.K. last year.

Barry and I (along with 300? others) attended the launch at an event in Toronto this afternoon. I am just back to Montreal in time to squeak in this post before midnight.

David […]

By |February 28th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on MSN Canada Launched AdCenter – it’s Paid Search (PPC) Platform – Today

User Generated Content | MSN Style

MSN launches their own version of YouTube. MSN is testing their own video site, soapbox, as well is dipping their feet into the water looking for additional video content.

By |February 22nd, 2007|Categories: Internet Marketing||Comments Off on User Generated Content | MSN Style

PPC Gone Bad, RCMP Hangs With Wrong Crowd

At yesterday’s (very successful) SEO 101 Basics Seminars we delivered for some of Yahoo! Search Marketing Canada’s client’s (more on this in another post soon) Barry told of delicate situations that can arise if your PPC ad winds up on a page with negatively related content.

The example he used was a Travel Agent’s PPC ad being on a page […]

By |February 21st, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on PPC Gone Bad, RCMP Hangs With Wrong Crowd

Google Earth Gets Overlay Search Feature

I have been following the Kelsey Group for years but mostly checking out their research on yellow pages advertising. Like the rest of us, they are now well into search.  Here is some interesting info they have provided for local search:

Online maps, in combination with local search engines, have become very popular in recent years, giving people a way to discover […]

By |February 16th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Google Earth Gets Overlay Search Feature

The NoFollow Tag & The Vulcan Theory of SEO

In a Google blog entry in January, Google indicated that it would remove the linking value on NoFollow links. Now  SearchEngineJournal gives us 13 reasons why NoFollow tags suck. 

Before trying any seo techniques, ask yourself if you are following the Vulcan theory of SEO.

Is what I am about to do logical for the growth of my business or am I trying […]

By |February 15th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on The NoFollow Tag & The Vulcan Theory of SEO

Sempo’s New Search Engine Marketing Report

Search Engine Marketing Professionals’ (SEMPO) recent survey indicates that Google’s AdWords program is used by 96% of pay per click advertisers. Yahoo! Search Marketing is not far behind at 86%. Microsoft came in with a surprising  68% thanks to their new adCenter program. More info at Sempo’s website.

By |February 13th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Sempo’s New Search Engine Marketing Report

Small Business Advertising Competitive Analysis

A Piper Jaffray & Co. report indicates that the average Cost Per Action (CPA) for search was $8.50, much lower than the CPA for the Yellow Pages advertising ($20), online display ads ($50) and direct mail ($70).

Great statistical information you can use when discussing a complete marketing program with local clients.

By |February 12th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Small Business Advertising Competitive Analysis

Becoming An Industry Expert

We often talk about becoming an industry expert. 

This week, Jason Calacanis ripped into seo with several derogatory statements about the industry in general. Whether you agree or disagree, besides the wrath of the seo world, you can bet that his controversial remarks earned him dozens of links to his site .

On the flip side, you have Danny Sullivan who responded […]

By |February 12th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Becoming An Industry Expert

Search Marketing Growing at The Expense of Print Advertising?

Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:

*Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell […]

By |February 11th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Search Marketing Growing at The Expense of Print Advertising?

Google Pushes Ahead With Personalization

We have been discussing personalization for a couple of years but now Google is stepping up the process. You can check out their blog for more details.

By |February 10th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Google Pushes Ahead With Personalization

Yahoo! Pipes

 

Yahoo! released Yahoo! Pipes and it is an terrific tool especially for a non techie like me. Instead of receiving a dozen feeds on any topic, seo for example, you are able to set up a pipe that will aggregate all seo feeds into one feed. Very cool!

Here is a quote from Yahoo! and a link for more information.

“Pipes […]

By |February 9th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Yahoo! Pipes

Wikia Taking A Run At Google?

An Article on Informationweek.com by K.C.Jones indicates that Wikipedia founder, Jimmy Wales, hopes to launch Search Wiki in a few months. The new search engine will be “built by the masses” and use a traditional ad revenue model.

By |February 9th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Wikia Taking A Run At Google?

MSN Adcenter | All Kinds of Fun Stuff

MSN Adcenter labs provides some interesting and fun tools you can use in your search engine marketing program.

By |February 8th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on MSN Adcenter | All Kinds of Fun Stuff

Great Local Search Information

Scott Smith is providing valuable local search information this week with interviews of twenty industry leaders. A must read for you local search  maniacs.

By |February 7th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Great Local Search Information

Google’s New Link Reporting Tools

Google’s official webmaster blog now recommends using Google webmaster tools to view a much larger sample of links to your pages.

You have to verify your own site but it is an easy process.

By |February 6th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Google’s New Link Reporting Tools

Yahoo! Launches New Ranking Model

Yahoo! launched their new ranking model designed to improve user results through higher quality search ads.

Top spots won’t go to the highest bidder any longer. A combination of click through rate and bid amount will determine positioning.

 

By |February 5th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Yahoo! Launches New Ranking Model

Should You Submit Your Site To Search Engines?

There are many ways for search engines to “find” your web site.

Manual submission is a frequently used method, but considering the fact that over 90% of submissions to search engines is spam, why would you choose that route?

Put on the search engine’s shoes for a moment. Wouldn’t you consider everything spam, and put the onus on the submitted sites […]

By |February 2nd, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Should You Submit Your Site To Search Engines?

Yahoo! Canada : Sponsors Search Engine Academy Toronto Seminars

Toronto, Ontario, Canada – Wednesday, January 31 2007

Last night at a Yahoo! Canada event in Toronto, Yahoo! Search Marketing Canada announced (along with their new YSM – Panama – platform in Canada) that they are sponsoring two Search Engine Academy seminars.

The 3 hour seminars – a morning and afternoon session – will be held in Toronto in mid February.

Yahoo […]

By |February 1st, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Yahoo! Canada : Sponsors Search Engine Academy Toronto Seminars

Yahoo! Quebec Launches New Site

Montreal – Jan 30, 2007 – Last night I attended the official launch of the new Yahoo! Quebec web site at a great cocktail party hosted by the Editor in Chief of the site Marie-Lyse Paquin and attended by some of Quebec’s who’s who in internet.

It boasts the same features as the Yahoo ! Canada site much of which […]

By |January 31st, 2007|Categories: Internet Marketing||Comments Off on Yahoo! Quebec Launches New Site