In my post February 21st post PPC Gone Bad, RCMP Hangs With Wrong Crowd l wrote about the potential for complications with contextual PPC ads.
Not only can they be be tricky to manage, but also the click through ratio tends to be low.
Enter Quigo Technologies Inc.
Unlike Google AdWords and Yahoo! where advertisers have no idea and little control over which sites their PPC ads run on, Quigo not only gives advertisers a list of where their PPC ads will appear, but also the potential to buy PPC ads on specific Web sites or even on specific Web pages on those sites.
Google’s advertisers reports may soon be adding a list of sites where ads have run.
For more info on Quigo: http://www.quigo.com