Articles

Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy

Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy
Below is the transcript…Here is the video

Hi & welcome to this brief, In a Nutshell Video, on Website Usability.
Today’s video is a demonstration of a Usability Issue So Bad, That it
 Violates Google’s Adwords Policy
Who am I?
I am Greg Mate of Search Engine Academy Montreal.

A Certified Master […]

By |March 31st, 2017|Categories: Articles, Internet Marketing, Marketing, SEO, Videos|Tags: , , |Comments Off on Video – Usability Issue So Bad, That it
 Violates Google’s Adwords Policy

Creative Fun Video – Which Was 1st the Chicken or Mercedes Benz Ad?

If you’re like me, allot of what I do, and what I often enjoy the most revolves around creativity.

In work and play I enjoy trying to look at things from a slightly different, hopefully unexpected, way or angle.

In the ad below Mercedes Benz (or their ad agency) found a effective creative way to demonstrate their complex suspension system called […]

By |September 30th, 2013|Categories: Articles, Marketing, Videos||Comments Off on Creative Fun Video – Which Was 1st the Chicken or Mercedes Benz Ad?

I ain’t afraid of no Panda! Today Google spells out what we have taught for years…

May 6, 2011

Why would Search Engines want to promote High Quality, Original Content in their Organic Search Result Pages?

Because that is what we Humans want high quality content too.
Google is so uptight about this that it will penalize your whole site if it contains some poor content on some of your pages “…low-quality content on some parts of […]

By |May 6th, 2011|Categories: Articles||Comments Off on I ain’t afraid of no Panda! Today Google spells out what we have taught for years…

Advertising works, well sometimes.

Yahoo Inc. is about to start a new ad campaign using comedy, that will run on traditional and online media, according to NewFactor.com

“Last year Yahoo outspent Google by 72%, $353 million in advertising vs. Google’s $205 million, according to TNS Media Intelligence.” Theresa Howard wrrote.

Even after spending $98 million more in advertising “…Yahoo’s first-quarter ad revenue was $1.6 billion, […]

By |May 1st, 2007|Categories: Articles, Internet Marketing, SEM, SEO||Comments Off on Advertising works, well sometimes.

NBC and News Corp take a run at Google’s YouTube

NBC and News Corp will distribute free TV shows and movies through AOL, MSN, Yahoo and MySpace. A few weeks ago Joost reported that they will be offering ad-supported versions of Viacom Programs.

Web TV is just getting going and offers a multitude of opportunities for internet savvy individuals and companies.

By |March 22nd, 2007|Categories: Articles, Internet Marketing||Comments Off on NBC and News Corp take a run at Google’s YouTube

The Convergence of Media

If you are still hesitating about attending our next workshop; Get With The Program!

SEO is not going anywhere. In fact , I believe all media will eventually be search driven. Media companies who want to remain at the forefront of their industries will embrace search in all its formats. They will need your SEO skills.

SEO may very well play […]

By |January 16th, 2007|Categories: Articles, Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on The Convergence of Media

Do They Want Fresh Coffee or Cold Coffee?

This time of year you want Fresh Hot Coffee – well in Montreal anyway…a hot sunny July day is another story and that seems far far away.

What about the visitors to your site?

Many of us SEOs know this…
You must offer them new, fresh, and if you can HOT content. Do you expect them to come back to time […]

By |December 8th, 2006|Categories: Articles, Internet Marketing, SEM, SEO||1 Comment

“No food tastes as good as thin feels”

How’s that for a catchy title?!

There’s tons of talk, and article after article, about the importance that articles play in Internet or Search Engine Marketing. And it is just that. Very important.

But isn’t it equally important to have your articles read?! None other than Robin Nobles, of Search Engine Workshops, thinks so and recently wrote “Article […]

By |December 1st, 2006|Categories: Articles, Internet Marketing, SEM, SEO||Comments Off on “No food tastes as good as thin feels”

Creating a Simple Web Page – HTML Basics Primer

Maximize the benefit of attending the workshop by investing an hour or so on this material beforehand.

Note: This page is geared for those needing basic training in how to create a simple Web page prior to attending the SEO Workshop.

In order for your Web page to achieve a top position in the search engines, you need to know how […]

By |November 28th, 2006|Categories: Articles||Comments Off on Creating a Simple Web Page – HTML Basics Primer

Basic Search Engine Optimization

By Barry Byers & Greg Mate
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What Is Search Engine Optimization?

Search Engine Optimization (SEO) is an internet strategy used to promote your web site. You “optimize” your web site so that it appears near the top of a search engine’s results page (SERP) when someone conducts a web search using a specific keyword or keyword phrases.

You are NOT paying to […]

By |November 28th, 2006|Categories: Articles||Comments Off on Basic Search Engine Optimization

No Google for You – Part 2

No Google For You! (Without SEO Training) – Part 2

By Barry Byers & Greg Mate
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It is amazing how small businesses understand the need for seo training or the need to hire an accomplished seo as a part of their search marketing initiative but just can’t seem to pull the trigger when it comes to committing to one or the […]

By |November 28th, 2006|Categories: Articles||Comments Off on No Google for You – Part 2

12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day

By Greg Mate and Barry Byers
brought to you by SearchEngineAcademy.ca
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12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day

you will receive great SEO tips, techniques & tricks
one short, easy to read, email will arrive in your inbox automatically
you will get an email […]

By |November 28th, 2006|Categories: Articles||Comments Off on 12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day

No Google for You – Part 1

No Google For You! (Without SEO Training) – Part 2

By Barry Byers & Greg Mate
inShare

It is amazing how small businesses understand the need for seo training or the need to hire an accomplished seo as a part of their search marketing initiative but just can’t seem to pull the trigger when it comes to committing to one or the […]

By |November 28th, 2006|Categories: Articles||Comments Off on No Google for You – Part 1

Small Business Marketing Tips

By Barry Byers
brought to you by SearchEngineAcademy.ca
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Small business marketing tips are everywhere these days and if you pay attention, even in the most unexpected places.

Greg and I attended a search engine optimization symposium presented by Search Engine Workshops in Raleigh, North Carolina. It was a great opportunity to meet and catch up on a few small […]

By |November 28th, 2006|Categories: Articles||Comments Off on Small Business Marketing Tips

CBS EVENING NEWS

Offers Lessons in Internet Marketing
Outside the Box

By Greg Mate
brought to you by SearchEngineAcademy.ca
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CBS EVENING NEWS Offers Lessons in Internet Marketing Outside the Box

Where will the Internet take us? Hmm, sounds a bit like on old Microsoft slogan. But who is driving? The net, or other media? There are interesting 3 stories in the news about how TV is/plans […]

By |November 28th, 2006|Categories: Articles||Comments Off on CBS EVENING NEWS

Workshops

Why can you learn more and faster than at a Seminar?

By Greg Mate
brought to you by SearchEngineAcademy.ca
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No doubt that workshops and seminars are two different beasts, yet they attempt to achieve the same results – to inform and teach the paying customers. The seminar speakers and workshop instructors contain a great deal of knowledge. Yet due to its […]

By |November 28th, 2006|Categories: Articles||Comments Off on Workshops

Helpful Tips for Search Engine Optimization

John Alexander
brought to you by SearchEngineAcademy.ca
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Optimization Tip: Keyword research
How To Shift Your Focus to Employ a more Lateral Thinking Approach

This month, let’s talk about fine tuning our receptive abilities. We all know how easy it is to fall into a certain pattern of thinking. To some search engine marketers, the term “keyword research” simply means that we work […]

By |November 28th, 2006|Categories: Articles||Comments Off on Helpful Tips for Search Engine Optimization

Turbo Charge Your Website

By Greg Mate and Barry Byers
brought to you by SearchEngineAcademy.ca

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Search Engine Optimization and Web Site Design Go Hand in Hand.
Greg Mate of www.SearchEngineAcademy.ca discusses new opportunities for small and medium enterprises on the web.
“Like most things, unless you know what you are doing, it’s not likely to work. The same holds true for Internet Marketing,” said Greg […]

By |November 28th, 2006|Categories: Articles||Comments Off on Turbo Charge Your Website