If you’re like me, allot of what I do, and what I often enjoy the most revolves around creativity.

In work and play I enjoy trying to look at things from a slightly different, hopefully unexpected, way or angle.

In the ad below Mercedes Benz (or their ad agency) found a effective creative way to demonstrate their complex suspension system called “Magic Body Control” which will scan the road ahead to allow the car’s suspension to predict and adjust for potholes and bumps keeping the car stable.

It seems we humans are able to see objects as stationary even if our bodies are moving, while the chicken cannot. So to demonstrate how the suspension tries to keep its passengers from moving, this ad demonstrates how the chicken keeps its head stationary – not sure if just for symbolic reasons not “upside down”.