Maximize the benefit of attending the workshop by investing an hour or so on this material beforehand.

Note: This page is geared for those needing basic training in how to create a simple Web page prior to attending the SEO Workshop.

In order for your Web page to achieve a top position in the search engines, you need to know how to create a very simple Web page.

At the outset you’re probably not going to be designing complete Web sites yourself, rather you will begin by designing and adding new information pages.

Also, you’ll need to know how to:

make simple changes to a Web page
how to use a software program for making those changes, and
how to add tags that can help boost your rankings.

Here’s something crucial to keep in mind:

The closer to the top of the page that your important keywords are, the more relevant your Web page will be to the engines.
The more relevant the page is for that keyword search, the better your rankings will be.
Therefore, you need to remember how important it is to bring all keyword-containing text and tags to the top of the page.

Prior to the workshop try to complete HTML Basic Assignments #1, #2, and #3 below. If you have time, work on some of the other assignments, but make sure you finish those three assignments first.

After completing the tutorials, you can always refer back to them for more information.

HTML Basic Assignment #1: (important to do)

For practice, those who have never created a simple Web page and perhaps don’t really intend to (you will hire a programmer to develop your sites and pages) you can compose pages in a word processor or text editor and “Save As” HTML pages.

Use a (free) text (HTML) editor and begin practicing by:

1. Right Clicking on this link:

2. Save As (make sure you select “Web page, complete…”). Don’t change the name of the file. Remember the directory where the computer saved the file. Write it down NOW!

3. Browse until you find the directory where the above file was saved. Highlight the file, which will be named “cbs-evening-news.html” and open the file – right click and open with your text editor or word processor.

4. Modify the file – add words to it, or take words out – do whatever you want! When you make a change, click on Preview in Browser, and you’ll be able to see what your changes would look like online.

Assignment #2: (important to do)

Take the HTML Tutorial

Complete all lessons.

Assignment #3: (important to do)

Find out what FTP program you have. What is FTP? FTP stands for File Transfer Protocol . We can use FTP to transfer (upload and download) to a server, all the files needed for a Web site. After you work on your Web pages, you’ll need to FTP the pages and graphics to your server. Then, you’ll be able to view the pages on the Web.

If you don’t have an FTP program, go to and download a trial version. Which ones are good? CuteFTP and WSFTP are both very good.

Try to spend some time playing with your FTP program.

Assignment #4:

Visit A Beginner’s Guide to HTML:

Primer 1:
Primer 2:
Primer 3:
Primer 4:
Primer 5:
Primer 6:
Primer 7:

Here is a but more advanced information

Creative Commons License

work by
is licensed under a

Creative Commons Attribution-No Derivative Works 2.5 Canada License.

Based on a work at

Permissions beyond the scope of this license may be available at