Yahoo Inc. is about to start a new ad campaign using comedy, that will run on traditional and online media, according to NewFactor.com
“Last year Yahoo outspent Google by 72%, $353 million in advertising vs. Google’s $205 million, according to TNS Media Intelligence.” Theresa Howard wrrote.
Even after spending $98 million more in advertising “…Yahoo’s first-quarter ad revenue was $1.6 billion, less than half of Google’s $3.8 billion in the same period. Yahoo’s share of search requests in the quarter remained flat at about 28%, while Google’s rose slightly to 48%, according to Internet tracker ComScore.”
So what does Yahoo need to do? Organic visitor growth to it’s group of sites might not be enough. To extend their reach perhaps it needs to buy it too.
Enjoy the nice sunny day (in Montreal anyway)