biggestloser.gif How’s that for a catchy title?!

There’s tons of talk, and article after article, about the importance that articles play in Internet or Search Engine Marketing. And it is just that. Very important.

But isn’t it equally important to have your articles read?! None other than Robin Nobles, of Search Engine Workshops, thinks so and recently wrote “Article marketing is extremely powerful for increasing visibility, name recognition, branding, and more. I’ve been doing it for years.”

The title of this post is actually a quote from an article written about one of the contestants on the NBC reality TV show “The Biggest Loser”. I find myself repeating the quote often because I find it so powerful. Isn’t it?

(Sorry I don’t remember the article or the publication, in fact the quote was read aloud to me by a friend who actually read the article. I didn’t.)

“No food tastes as good as thin feels.” WOW. Would that title not tempt you to read an article? Imagine. That wasn’t the title of the article. But it should have been!

Titles are an important part of article writing, perhaps as important as the content of the article itself. For few may ever read your article unless you encourage them to do so.

After all what do they see first, the title or the article? Well one way to get them to notice and read the article, is to spend the time needed to come up with a powerful, compelling title. Like the writing articles, once you spend a little time doing it, writing great titles gets easier too.

“No food tastes as good as thin feels.” This could also an effective mantra to chant when found face to face with a threateningly fresh piece of Tiramisu this weekend. Heck every weekend!

Thanks for tuning in. I hope you all have a great weekend!

P.S. Many of you know, my usual mantra is “Cake! Cake! Cake!”