Internet Marketing

Yahoo! Quebec Launches New Site

Montreal – Jan 30, 2007 – Last night I attended the official launch of the new Yahoo! Quebec web site at a great cocktail party hosted by the Editor in Chief of the site Marie-Lyse Paquin and attended by some of Quebec’s who’s who in internet.

It boasts the same features as the Yahoo ! Canada site much of which […]

By |January 31st, 2007|Categories: Internet Marketing||Comments Off on Yahoo! Quebec Launches New Site

Link Building Strategies

I don’t know about you but whenever I hear the term link building, I envision a mysterious practice that only the top level SEOs can provide.

The fact is that link building is simply a process that anyone can do. All you need is a plan that includes article marketing, directory submissions, press releases and fresh content for your site […]

By |January 30th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Link Building Strategies

Pay Per Click Advertising – Google, Yahoo! and MSN

Need help getting started with pay per click advertising? Here are links to sign-up pages to the big 3 search engines.

Google Adwords

Yahoo! Search Marketing

MSN

By |January 26th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Pay Per Click Advertising – Google, Yahoo! and MSN

Comscore December Search Results

The more things change….

Google and Yahoo! gained market share in December compared to November searches while MSN lost ground.
Engine Searches Market Share Up / Down
Overall 6.7 billion
Google 3.2 billion   47.3% […]

By |January 25th, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on Comscore December Search Results

The Benefits of Search Engine Marketing

Levels The Playing Field – Always wanted to take on the big boys/girls?  Any business can use Pay Per Click (PPC) and be set up in 15 minutes or in a few days, depending on the search engine. It’s easy to set up and just as simple to turn off.

Control – Yes, for all you control freaks out there, […]

By |January 23rd, 2007|Categories: Internet Marketing, SEM, SEO||Comments Off on The Benefits of Search Engine Marketing

Toronto Search Engine Optimization Training Course Dates Confirmed

We are excited to announce (and demand dictates) that the next Search Engine Academy Toronto SEO Training Courses will be held from March 26-30 2007 in Oakville (Toronto) Ontario.

Remember, seating is limited to 25 students, our last SEO Course was Sold Out, to avoid disappointment register early.

These classes are Workshops not seminars. You will work hands-on, in the class […]

By |January 19th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Toronto Search Engine Optimization Training Course Dates Confirmed

SEO Jobs: They are out there! So you should be in here…

Just before the New Year a head-hunter representing one of Canada’s major ad agencies called me looking for 15 of our Search Engine Academy SEO Workshop graduates to work in Montreal.

Already this year, another firm told us they are having a hard time to find qualified individuals to work in Toronto.

As suppliers of High Quality Search Engine Optimization and […]

By |January 18th, 2007|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on SEO Jobs: They are out there! So you should be in here…

The Convergence of Media

If you are still hesitating about attending our next workshop; Get With The Program!

SEO is not going anywhere. In fact , I believe all media will eventually be search driven. Media companies who want to remain at the forefront of their industries will embrace search in all its formats. They will need your SEO skills.

SEO may very well play […]

By |January 16th, 2007|Categories: Articles, Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on The Convergence of Media

Blogging Power

Here is another example of blogging power provided by a recent student. His blog is focused on  selling intangibles (like SEO). He uses a wordpress free blog to get his message out.

By |January 15th, 2007|Categories: Internet Marketing, SEM, SEO||1 Comment

Do They Want Fresh Coffee or Cold Coffee?

This time of year you want Fresh Hot Coffee – well in Montreal anyway…a hot sunny July day is another story and that seems far far away.

What about the visitors to your site?

Many of us SEOs know this…
You must offer them new, fresh, and if you can HOT content. Do you expect them to come back to time […]

By |December 8th, 2006|Categories: Articles, Internet Marketing, SEM, SEO||1 Comment

“No food tastes as good as thin feels”

How’s that for a catchy title?!

There’s tons of talk, and article after article, about the importance that articles play in Internet or Search Engine Marketing. And it is just that. Very important.

But isn’t it equally important to have your articles read?! None other than Robin Nobles, of Search Engine Workshops, thinks so and recently wrote “Article […]

By |December 1st, 2006|Categories: Articles, Internet Marketing, SEM, SEO||Comments Off on “No food tastes as good as thin feels”

November SEO Workshop in Toronto gets top rankings!

Well we had a great time at the November SEO Workshop in Oakville (Toronto)!

Based on the feedback we’ve had, the students found the wealth of information they learned powerful and relevant. They enjoyed the learning experience too.

For those of you who attended, we thank you, it was a pleasure meeting you in person and working with you for the […]

By |November 30th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||1 Comment

Google SiteMaps Unites The Big Three!

Google, MSN and Yahoo! agree to work together on SiteMaps!

The big three announced SiteMaps.org, where you can review the latest SiteMaps version and instructions for adhering to it. CBRonline has the whole story.

By |November 17th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Google SiteMaps Unites The Big Three!

Advanced SEO Workshop Day 1: The Morning Break Has Just Ended

Today the Advanced students joined those who just participated in the 2-Day Basic Essentials SEO Workshop. Among them is a whole row from WSI!

Earlier this morning John Alexander showed the group the secrets to finding incredibly hot keywords using Word Tracker.

The group is now working on their laptops to identify keywords of their own…can you say “new revenue stream?”

By |November 15th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Advanced SEO Workshop Day 1: The Morning Break Has Just Ended

Confused By (LSI) Latent Semantic Indexing?

Here is a great article on LSI that explains the concept and an LSI tool that facilitates the  process.

By |November 9th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Confused By (LSI) Latent Semantic Indexing?

Grow Your SEO Business With Yellow Page Research

Don’t miss this powerful strategy to gain new SEO clients Greg and I will be discussing in our online chat at the World Resource Center this Friday morning.

I discussed the strategy with a former workshop student a few weeks ago. He blew it off at first but after 2 weeks of research, he circled back to the info we provided on […]

By |November 7th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Grow Your SEO Business With Yellow Page Research

Fresh Content For The Masses

I don’t know how times I have  heard someone say search engines are looking for FRESH content without explaining their concept.  Here is my take on it:

F is for frequent. Add content in some form to your site on a consistent, frequent basis. Preferably 3-5 times a week.

R is for relevant. Relevant content helps you in many ways. You’ll […]

By |November 7th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Fresh Content For The Masses

A Powerful Marketing Strategy

Building relationships is key. We can get caught up in article writing, press releases, directories or blogs. Pick up the phone and complement someone on their work, have a breakfast meeting with an agency lacking your skills or visit a current client to better understand their business. The return on investment will be well worth your time.

By |November 3rd, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on A Powerful Marketing Strategy

Are tables bad for SEO?

I received the following query today…

THE QUESTION:

Greg, I am attending the Nov 13/06, 5 day SEO training seminar in Oakville, so I assume you (or Barry) will be touching on this then… But something in your last [Free SEO Tip of the Day] email caught my eye.

“Not that you want to use tables…”

Are tables bad for SEO? I am curious because we’re […]

By |November 1st, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||1 Comment

No Google For You! Part-2 of the Internet Marketing Article is now online

In Part 2 of this article, Barry continues to walk a Dentist through the (painless) process of SEO of his web site.

Topics include choosing Keyword Phrases, using Robin Nobels’ “Idea Motivator Blog”, Outsourcing Article Writing, Title Tags tips from Jerry West, and a powerful SEO Tip from John Alexander who will be teaching at the SEO Workshops with us […]

By |October 31st, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on No Google For You! Part-2 of the Internet Marketing Article is now online

Blogging For Business

We receive emails recommending webinars on a daily basis. This terrific presentation by Dave Taylor on blogging at the affiliate summit caught my attention this week.

I usually listen while I am rowing (indoor) in the mornings but Dave’s session literally made me stand up and take notes.

By |October 30th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Blogging For Business

Yahoo! Search Marketing Blog

Yahoo! jumps feet-first into the blogosphere. “It represents a huge first step in providing solutions to the marketing challenges you face now, and those you’ll face as media continues to evolve.”

By |October 27th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Yahoo! Search Marketing Blog

Amazing Local Search Results From Comscore

COMSCORE, the firm that researches consumer online behavior stunned the participantcs at a recent Search Engine Strategies – Local  conference. Their announcement indicated that that the vast majority of Internet users (68%) had searched for a local business in July and that was a 43% increase over the prior year. Dick Larkin spoke at the conference and he has the […]

By |October 24th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Amazing Local Search Results From Comscore

Google Keyword Suggestion Tool

Just start typing in each letter of your search request and Google Suggest will show you the most popular requests for that term and how how many times people have searched for that specific term over a period of time. The time frame of the search values is debatable but try it out; you will be surprised by the […]

By |October 23rd, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Google Keyword Suggestion Tool

When was the last time YOU reviewed Google’s Webmaster Guidelines?

In yesterday’s Internet Marketing Blog post by Barry entitled Which Engine Should You Optimize For (about the level of spending of advertisers on the big 3 search engines) we see yet another example of Google’s number one ranking.

Indeed, estimates declare that 50% to 80% of all searches on Search Engines are made on Google.

Barry also pointed out yesterday “All […]

By |October 20th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on When was the last time YOU reviewed Google’s Webmaster Guidelines?

Which Search Engine Should You Optimize For?

  A  Bizreport.com article indicates that Google is expected to report U.S. advertising revenues of $4 billion in 2006; the entire U.S. online ad spend is expected to be $16 billion. For Google, this is a 65% jump from the numbers reported in 2005 and marks a continued pull away from Yahoo, their closest competitor.

“These growth numbers establish Google as […]

By |October 19th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Which Search Engine Should You Optimize For?

If It Looks Too Good To Be True…..

Every day, I get an email from a site owner asking me about the latest seo shortcut.  “Top Google Rankings in the blink of an eye for only $10.00” or, “We’ll add you to 5,000 directories overnight!”

It reminds me of all the weight loss programs you see on TV  infomercials. There are literally thousands of ways to lose 20 […]

By |October 18th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on If It Looks Too Good To Be True…..

Certified SEO Workshops at Search Engine Academy Toronto Nov 13-17, 2006

The next Search Engine Academy SEO Workshop is in Toronto Ontario November 13-17, 2006.

The $100 Early Bird Discount Ends: October 20, 2006

SEO Training Registration Deadline: November 3, 2006

Seating is limited to: 20 persons
 

Want to Improve Top SEO Ranking Skills for the big 3 major Search Engines? Learn SEO Fast from Industry Leaders John Alexander, Dave Barry, Greg Mate and […]

By |October 17th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Certified SEO Workshops at Search Engine Academy Toronto Nov 13-17, 2006

Demise of Print Yellow Pages?

YP Talk News  states that One of the key themes echoed throughout a recent yellow page conference and was noted by nearly every keynote speaker is that print yellow pages is far from dead.  But, the key to the print products future, and in many ways the industry’s future success, is in the performance of the publishers local sales […]

By |October 16th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Demise of Print Yellow Pages?

“Engage and Then Plan…”

“…and get it Better.” Richard S. Tedlow wrote a great essay on Andy Grove for Fortune Magazine back in December 2005. CNNmoney has the full article but this one line struck a chord with me.

If you are waiting to get your site just right, you will be waiting forever. Set up your site, engage the search engines and plan after […]

By |October 15th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on “Engage and Then Plan…”

Theming Your Website

Dave Barry brought siloing (silo-ing) or theming your website to get better rankings on your most common and targeted keywords to our attention last year. Lisa Barone (no relation to Ray Barone) wrote a great article on this important topic. Don’t worry if you have to read through the article more than once to understand the concept, it is […]

By |October 11th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Theming Your Website

Do your Web pages deliver the goods?

Give me what I want. You have 5 seconds. GO!

To achieve results Web pages need to be topic specific, easy to navigate, and have a clear objective in mind. A case in point…

I recently received a call from an overseas web design company offering outsourcing services. The telephone sales rep calling (on a crumby VOIP line) professed the firm […]

By |October 10th, 2006|Categories: Internet Marketing, SEM||1 Comment

SEO & SEO Firms in Canada

We interviewed a dozen Canadian SEO firms from across the country over the past month for clients in the process of engaging in search engine optimization. Although the upfront fees and the period in which the work would be completed varied, 24K per year per site was a consistent theme throughout the process. If you would like Greg or […]

By |October 9th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on SEO & SEO Firms in Canada

Internet Marketing Articles

 

Here are brief descriptions and links to articles:

12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day : Why you should accept the Search Engine Academy.ca offer to send you a brief daily email containing SEO and SEM techniques tips.

No Google for You! (Without SEO Training) : A Dentist learns what common mistakes were made […]

By |October 6th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||Comments Off on Internet Marketing Articles

Canadian Business Press SEO Workshop

Debbie McGrath of HR.COM was the highlight of a recent workshop Canadian Business Press was kind enough to provide in Toronto this week. Eric Morris of Google Canada gave the audience a 45 minute overview of Google’s Adwords and Adsense programs and Don Lange of Cornerstone Group added an additional 30 minutes discussing his approach to search engine optimization […]

By |October 5th, 2006|Categories: Internet Marketing, SEM, SEO||Comments Off on Canadian Business Press SEO Workshop

Internet Marketing Blog of Search Engine Academy – Toronto & Montreal

This is the inaugural post which I have the honor to write…Heads I win!

As a Search Engine Academy educator I will maintain this Web Log (blog) to detail Internet Marketing Training, Tips, Techniques, Articles, Information and News designed for people with little or no previous SEO experience as well as for current SEOs.

I have dedicated over 15 years maximizing […]

By |October 4th, 2006|Categories: Internet Marketing, Search Engine Academy, SEM, SEO||1 Comment
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