I don’t know how times I have  heard someone say search engines are looking for FRESH content without explaining their concept.  Here is my take on it:

F is for frequent. Add content in some form to your site on a consistent, frequent basis. Preferably 3-5 times a week.

R is for relevant. Relevant content helps you in many ways. You’ll get better search results and a happier audience.

E is for engaging. Engage your readers so they will feel that they are a part of what you are doing.

S is for simple. Keep it simple, keep it simple, keep it simple.

H is for helpful. Help your readers with frequent, relevant, engaging, simple content that adds value to their world.

Keep your end goal in mind, what do you want your audience to do when they get to your site?