In our Yahoo! seminar on Tuesday, we discussed following the individual search engine guidelines.

Here is a link to Yahoo! search quality guidelines that include:

  • Original and unique content of genuine value
  • Pages designed primarily for humans, with search engine considerations secondary
  • Hyperlinks intended to help people find interesting, related content, when applicable
  • Metadata (including title and description) that accurately describes the contents of a web page
  • Good web design in general

The guidelines also describe what not to do with a section on unwanted content.