Although you would not know it from the login screen (see the image attached) Google has re-branded Google Webmaster Tools (GWMT) to a new name Google Search Console (GSC?) after 10 years.

Google describes Google Search Console as a tool “to help make fantastic websites that our systems love showing in Google Search”.

I have to wonder if Google is softening up over the years as it is talking warm and fuzzy words like “we sought to learn more about you [the users of GWMT]” and “to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”

Link to Google’s blog post announcing the change here is the link to the new Google Search Console