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Search Engine Academy

Learn to Harness the Power of Search Engines

Learn to Harness the Power
of Search Engines in Montreal

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Search Engine Optimization
 Training Course Agenda

Both the
Basic SEO Essentials and Advanced SEO Workshops
are tailored to meet YOUR specific needs!

SEO Courses conducted by Greg Mate

Call with your questions about attending the SEO Workshop. SEO industry leader Greg Mate 514-426-4000 will happily answer your questions.

You'll build genuine top ranking SEO skills after just a few hours of personal hands-on instruction at these Ultimate SEO Workshops.

In addition with either the 3-Day Advanced SEO Workshop or the 5-Day Complete SEO Workshop, you also get our 3-month Mentoring Program* for ongoing support at no extra cost.

Quick Links
2-Day Basic Essentials SEO Workshop Agenda
3-Day Advanced SEO Workshop Agenda
5-Day Intensive SEO Workshop Agenda

• Stop stressing over your rankings.
• Stop guessing about your strategies.
• Stop chasing algorithms around in circles.
• Start building genuine top ranking SEO skills in just a few hours of hands-on instruction from SEO industry leader Greg Mate
• Intensify your knowledge with Advanced SEO Topics - many new topics have just been added (see the full 3-Day Advanced agenda below)

Master SEO with a 3-month mentoring* program at no extra cost for ongoing support (included only with either the 3-Day Advanced Workshop or the 5-Day Complete Workshop)

More Fresh New Advanced SEO Topics have just been added: (See the 3-Day Advanced SEO agenda below)

• New Keyword forensics -- discover research techniques that will get you outside of the mainstream thinking and help open up completely new windows of high-value traffic into your site. Keyword forensics is a brand new session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
• New Truth and myths about search engine robots - highly informative look at the exact "sequence of operations" of a search engine robot.
• New Content development made easy -- learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
• New Working with database-generated sites -- discover how to get 98% of your dynamic pages completely indexed and ranked by the major search engines. These are some of the sharpest techniques we've ever shared which can boost your visibility factors by up to 500% on average.
• New Cascading style sheets -- how to get rid of code bloat and still have designs that will impress your buying audience. We'll reveal the multiple benefits of CSS of SEO in our newest session.
• New The Missing Element in SEO -- learn how to never run up against a brick wall with your Web site. A unique, original and inspiring session that will stir up your idea excellence and lead you to more SEO profit centers for your business.
• New LSI (artificial intelligence) -- learn how to work with one of the latest and most powerful white hat influences in the SEO/SEM industry.
• New Google SiteMap -- learn why it's crucial for every Web site to have one.
• New Power of internal linking -- learn how to use the power of your own Web site the proper way when it comes to linking - all 100% White hat!
• Plus loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true "hands-on" SEO training sessions where you "learn by doing."

2-Day Basic Essentials SEO Workshop

(Is the Beginner's Workshop "right" for you? Take this Basic Prerequisite Quiz to find out.)

Day One - Basic Essentials

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure

9:00 AM to 9:15 AM -- Registration

Welcome and Introduction of Participants

Two Day basic essentials overview

• Discover our 6-step system for gaining top rankings in major search engines using the system Greg Mate personally use.
• Stress Free System Overview - Stop stressing and begin to get results right away.
• Why this system will work for you and how it will work for you.
• Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
• Learn how to determine exactly what your ideal buying audience is searching for.
• Learn how to tap into huge windows of opportunities nearly instantly without stress.
• Learn the most powerful insider uses of the keyword research tool, Wordtracker.
• Class practice time
• Hands-On Assignment!
• Examples of what type of content works best
• How to gain maximum advantage from your Web copy
• Step by step guidance on how to create content and in what order
• How to quickly optimize your pages without fooling with code for hours
• Class practice time
• Hands-On Assignment!
• Learn unique ways to make dramatic improvements to your click through ratios
• Class practice time

Answer questions, and student progress evaluation.

4:30 P.M.: End of Day #1 Basic Essentials

Register now to attend a Search Engine Workshop at the Montreal Search Engine Academy. . . the premiere onsite search engine marketing workshops in the world!

Dear Barry and Greg,

thank you for everything you have done for me and taught me. You have been helpful, patient and genuine. Thanks for being great mentors.”

Dan, Montreal, Quebec, Canada

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Day Two - Basic Essentials

Focus: Search Engine Processes

• Discover which search engines and which Directories are most important.
• Review all of the ways to get your pages indexed by search engines.
• Learn the most effective ways to get your pages submitted and accepted
• Advantages of Paid Inclusion and review the disadvantages.
• Submission tips and order sequence
• How to monitor and benchmark your Web visibility
• Class practice time
• Hands-On Assignment!
• How to stay out of trouble with the search engines.
• Everything you need to know about working with Directories.
• What's working right now with link reputation.
• How to build legitimate link popularity.
• The Power of working with Blogs
• How Blogs work and advantages of Blogging strategies
• Making the most of your Blog
• Blog Search Engines

Review of Participants' Web Sites

Group Problem Solving Assignment!

Answer questions, and student progress evaluation.

4:00 to 4:30 p.m.: Final Exam & Certification Awards 

End of 2-Day Basic Essentials SEO Workshop

Register now to attend a Search Engine Workshop at the Montreal Search Engine Academy. . . the premiere onsite search engine marketing workshops in the world!

Dear Barry & Greg,

“We increased traffic by 25% by following your step by step program!”

Anthony, Markham, Ontario, Canada

3-Day Advanced SEO Workshop

(Is the Advanced Workshop "right" for you? Take this Advanced Prerequisite Quiz to find out.)

 

Day One - Advanced Workshop

Focus: Advanced Keyword Research and Creating Effective Sales Copy

9:00 AM to 9:15 AM -- Registration

Welcome and Introduction of Participants

The Future of Search Engine Marketing

Advanced Keyword Research and Behavioral Trend Analysis

• You may "think" you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with choosing targeted keywords for your Web pages.
• Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
• Working with high-performance "root words."
• How to find your own industry related "windows of opportunity."
• (New session) "Wordtracker forensics" how to quickly discover hidden evidence of search behaviors
• Hands-On Assignment!

Advanced Optimization Strategies

• How to Create Captivating Sales Copy for Your Web Site
• Release the creative SEO inside of you - how to separate your service from others.
• How to increase your chances at converting visitors to buyers?
• Learn how to increase your conversion rate by writing effective sales copy.
• Hands-On Assignment!

Web Site Reviews

• Each student is given a review for one of their sites on the big screen
• Multiple suggestions and guidance for improving your visibility
• Many new ideas and enhancements often originate from these sessions of high value brainstorming
• Improving your click through ratios and improving business
• 14 Reasons Why People Click on My Link Instead of Yours
• Hands-On Assignment!
• Optimization process review

Answer questions, and student progress evaluation.

4:30 p.m.: End of Day #1 Advanced

Register now to attend a Search Engine Workshop at the Montreal Search Engine Academy. . . the premiere onsite search engine marketing workshops in the world!

Day Two - Advanced Workshop

Focus: Search Engine Processes and Advanced SEO Strategies

8:00 AM to 8:15 AM: Review of Evaluation Forms and Answer Questions

• Latent Semantic Indexing - What it is and how to take advantage
• Example of how powerful LSI strategies are
• Discussion on Submission Procedures, including XML Feeds
• Building Relevancy in Yahoo!
• Conversations on Google
• A look at MSN
• Powerful tools you need to know about
• Hands-On Assignment!

The Importance of Building A Legitimate Link Reputation

• What is "Link Reputation"
• How important is Google's PageRank?
• Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
• Hands-On Assignment!

Web Site Reviews

Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure.

Work around strategies for common design challenges (with many new sessions)

• Special presentation by  on exactly how a search engine robot works
• Special presentation by  on how to make sense of CSS for SEO
• Special presentation by  on how to get your dynamic pages completely indexed and ranked
• Special presentation by  on how to get your database pages ranked
• Special presentation Understanding PPC Strategies and lowering Your Cost per Lead
• Other important and powerful "work around"

Working with the Pay Engines

• No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game.
• Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.
• Learn of services to help you track your keyword purchases.
• Hands-On Assignment!

How to Boost Compelling Visitor Response (and Increase your ROI)

• After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?
• Hands-On Assignment!

Answer questions, and student progress evaluation.

4:30 p.m.: End of Day #2 Advanced

Register now to attend a Search Engine Workshop at the Montreal Search Engine Academy. . . the premiere onsite search engine marketing workshops in the world!

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Day Three - Advanced Workshop

Focus: Advanced Strategies and Strategies "Beyond SEO"

9:00 AM to 9:15 AM -- Review of Evaluation Forms and Answer Questions

How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity

• Learn the power behind article writing, and get ideas for your own articles.
• How to find new markets and how to build a distribution network.
• Strategies for reaching approximately 1.5 million people in just 48 hours.
• General writing tips

Web site Statistic and log analysis:

• Tips for analyzing your reports and data
• Which are some of the best reporting systems
• How to use the data to make Web site improvements and increase business
• What areas are the most important in log analysis, and which should you be concentrating on?
• How to use reports to solve problems
• Our favorite tools for monitoring the Spiders
• Hands-On Assignment! Demonstration of software for tracking traffic and spider visits.

Next you can choose from 1 of 2 different Tracks:

Track #1: The Professional SEO: How to build a new SEO business right from scratch.

Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients!

You will learn:

• The smartest ways to find new customers
• All about Pricing strategies;
• How to build powerful proposals;
• How to build your new SEO business from scratch;
• How to establish credibility with clients when you are new;
• How to manage client communications;
• How to continually out-perform your client's expectations;
• How to build your business presence through networking.
• Key essentials for building clients for life

Track #2: For SEO's who are Working on Their Own Sites

• Detailed Insights Into Each Major Search Engine
• Review participants' pages and sites and conduct a "problem solving" session.
• Review projects created earlier in the day.

Answer questions, and student progress evaluation.

4:00 to 4:30 p.m.: Final Exam &

Certification Awards

 End of 3-Day Advanced Workshop

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!

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5-Day All Inclusive SEO Workshop

The 5-Day Workshop consists of the 2-Day Basic Essentials SEO Workshop followed by the 3-Day Advanced SEO Workshop. Follow the agenda for both the Basic Essentials and Advanced Workshops to learn how this intense 5-day workshop will be conducted.

Students who attend the 5-Day Intensive SEO Workshop will learn search engine marketing strategies from the basics all the way through the advanced strategies for a totally comprehensive week of learning.

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!

 

Benefits of Attending a Search Engine Workshop Yearly!

"Why is it an excellent idea to attend a SEO Training Course on a yearly basis?"

• With the workshops now divided up according to experience level, beginning students will want to move up to the Advanced workshop, and Advanced students will want to come back on a yearly basis to catch up on what's happening in the industry since the last time they attended a workshop.
• Highly advanced students will want to take their learning to the highest possible level by attending at least one Ultra Advanced SEO Symposium a year.
• We're constantly updating the workshop material itself as the industry shifts and changes. There will always be certain "standard" sessions at the workshops, but the techniques involved in those strategies are constantly evolving, and you'll learn about those changes by attending the workshops on a regular basis.
• If you attend the first workshop as a true beginner, you may be able to absorb only so much. When you come back again, you'll be ready to tackle the more advanced strategies that you'll want to use in your SEO work.
• Every workshop is different, with different people from different walks of life. We all learn from each other. Plus, attending the workshops regularly will help you come in contact with people who are interested in the same things that you are: success on the Web, and you'll be able to learn from the experiences of others.
• Depending on the location of the workshop, you may have the opportunity of meeting others who are highly visible and important in the search engine industry.
• Don't forget that returning students can attend the workshops at one half the price of the workshop throughout the current and the next year! (Note: this discount doesn't apply to the Ultra Advanced SEO Symposium.)
• Check out our impressive Start-Up Tools Arsenal. Just ONE of those offerings is being able to attend one of Danny Sullivan's Search Engine Strategies Conferences at a discounted price!
• Also, remember that the workshops and all travel expenses are 100% tax deductible as a business expense, which will certainly help you at tax time!
• And, let's face it -- Search Engine Workshops are FUN! Because attendance is kept down, you get to know each of your fellow students and they become your friends. You laugh with them, then cry with them, as you each share search engine stories. They become your SEO family, and you can keep up with them by participating in the World Resource Center after the workshop.
• Join us at least once a year to keep up with what's happening in the industry and to get to know another group of search engine friends. :)

Click to Read more Student Comments about What this training experience was like.

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