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ROI Calculations

Download excel spreadsheet

ROI Goal : (Ex. 2:1) 2:1
Test Ad Unit  
1. Ad Unit Cost: $20,000
2. Return /Profit Goal: (Ad cost x return required) $40,000
3. Adjusted Profit: (Profit + ad cost) $60,000
4. Profit per Customer: $300
5. # of Customers Needed to Achieve Profit Goal: (Adjusted Profit ÷ profit per customer) 200
6. % of Calls Which Result in a Sale: 30%
7. # of Calls Needed to Obtain Customers:
(Item #5 ÷ Item #6)
667

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