Marketing Trends In Traditional Media
Bambi Francisco’s MarketWatch article on demonstrates how consumers are forcing change in traditional media.
In the magazine industry, advertising pages at Time Warner Inc.’s Time magazine were down 23.8% in 2006 from 2000.
Newsweek’s ad pages fell about 17.6% in the same period.
In the newspaper industry, the New York Times stock has been halved since trading above $50 in 2002.
In the music industry, sales of CDs have been declining in the last seven years and fell 20% in the first quarter of this year. Retail outlets — saw 800 music stores shut down in 2006.