Google’s Local Search Algorithm
Matt McGee looks at Google’s local search algorithm. Here are his top ten tecniques.
- Use of Google’s Local Business Center (LBC)
- Availability/Trust of other business data
- A Business Web Site
- Listings in 2nd-tier Local Directories
- Listings in Vertical Directories
- References from other Web sites
- Reviews
- Proximity to location
- Location Prominence and User Query
- Use of other Google services
Matt has done his homework. No time like the present to put the research into action.