Demise of Print Yellow Pages?
YP Talk News states that One of the key themes echoed throughout a recent yellow page conference and was noted by nearly every keynote speaker is that print yellow pages is far from dead. But, the key to the print products future, and in many ways the industry’s future success, is in the performance of the publishers local sales force.
Hellooooooo!!!! I have been saying this for the past few years. Only those advertisers with hefty margins on their products or services receive a substantial return on investment (ROI) from print yellow pages.
Print yellow page advertisers like doctors, lawyers or dentists will continue to reap rewards over the next couple of years. The fact that the print yp hasn’t fallen of a cliff yet is due to the highly trained and motivated sales force. Bundling print and online is prints only salvation.
If you are an advertiser, Calculate Your ROI before you place your next half page ad!
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