Here is the video (below it is the transcript and the link to Google’s Adwords Policy) Hi & welcome to this brief, In a Nutshell Video, on Website Usability. Today’s video is a demonstration of a Usability Issue So Bad, That it
Violates Google’s Adwords Policy Who am I? I am Greg Mate of Search Engine Academy Montreal. A Certified Master SEO Instructor, 2006; Internet Marketer & SEO Consultant, 2004; & Certified Usability Analyst, 2011, Please feel free to get in touch 1-514-426-4000 https://www.searchengineacademy.ca/ The Search Engine Academy is a Global Alliance of Certified SEO Instructors, providing hands on SEO workshop ...
Read more If you’re like me, allot of what I do, and what I often enjoy the most revolves around creativity. In work and play I enjoy trying to look at things from a slightly different, hopefully unexpected, way or angle. In the ad below Mercedes Benz (or their ad agency) found a effective creative way to demonstrate their complex suspension system called “Magic Body Control” which will scan the road ahead to allow the car’s suspension to predict and adjust for potholes and bumps keeping the car stable. It seems we humans are able to see objects as stationary even if ...
Read more The Me Meter is a simple online tool to check where your content is more customer focused, or self focused. The more your content is customer focused, the more you tend to deal with their problems and solutions. More than ever today’s Marketing, not to mention Social Media Marketing #SMM, is more about “Don’t tell me how good you are, tell me WHAT YOU CAN DO FOR ME!?” (something Marketing Guru’s stated long ago). The same old in your face “We are the Best..We Are the Oldest etc” is a turn off to customers and prospects. Feel free to try it let me know what you think. Cheers! Greg
I was at an exclusive Hotel attending a conference on Social Media Marketing in Downtown Montreal this week and while leaving I noticed a display in the lobby that was clearly there to engage me. Well after a long day of slideshows and coffee from paper cups I was not only ready, I had a few extra minutes to spare before my commuter train trip back home so I sashayed over for a closer look. There before me were 5 or 6 various games one could attempt in an effort to win a all expense paid weekend (week?) vacation at ...
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