Here is the video (below it is the transcript and the link to Google’s Adwords Policy) Hi & welcome to this brief, In a Nutshell Video, on Website Usability. Today’s video is a demonstration of a Usability Issue So Bad, That it
Violates Google’s Adwords Policy Who am I? I am Greg Mate of Search Engine Academy Montreal. A Certified Master SEO Instructor, 2006; Internet Marketer & SEO Consultant, 2004; & Certified Usability Analyst, 2011, Please feel free to get in touch 1-514-426-4000 https://www.searchengineacademy.ca/ The Search Engine Academy is a Global Alliance of Certified SEO Instructors, providing hands on SEO workshop ...
Read more If you’re like me, allot of what I do, and what I often enjoy the most revolves around creativity. In work and play I enjoy trying to look at things from a slightly different, hopefully unexpected, way or angle. In the ad below Mercedes Benz (or their ad agency) found a effective creative way to demonstrate their complex suspension system called “Magic Body Control” which will scan the road ahead to allow the car’s suspension to predict and adjust for potholes and bumps keeping the car stable. It seems we humans are able to see objects as stationary even if ...
Read more May 6, 2011 Why would Search Engines want to promote High Quality, Original Content in their Organic Search Result Pages? Because that is what we Humans want high quality content too. Google is so uptight about this that it will penalize your whole site if it contains some poor content on some of your pages “…low-quality content on some parts of a website can impact the whole site’s rankings….” However with our SEO Training the rankings of the our graduates’ websites (and websites we design and consult on) continue to bring in targeted traffic as the Search Engines like Google ...
Read more Yahoo Inc. is about to start a new ad campaign using comedy, that will run on traditional and online media, according to NewFactor.com “Last year Yahoo outspent Google by 72%, $353 million in advertising vs. Google’s $205 million, according to TNS Media Intelligence.” Theresa Howard wrrote. Even after spending $98 million more in advertising “…Yahoo’s first-quarter ad revenue was $1.6 billion, less than half of Google’s $3.8 billion in the same period. Yahoo’s share of search requests in the quarter remained flat at about 28%, while Google’s rose slightly to 48%, according to Internet tracker ComScore.” So what does Yahoo ...
Read more NBC and News Corp will distribute free TV shows and movies through AOL, MSN, Yahoo and MySpace. A few weeks ago Joost reported that they will be offering ad-supported versions of Viacom Programs. Web TV is just getting going and offers a multitude of opportunities for internet savvy individuals and companies.
If you are still hesitating about attending our next workshop; Get With The Program! SEO is not going anywhere. In fact , I believe all media will eventually be search driven. Media companies who want to remain at the forefront of their industries will embrace search in all its formats. They will need your SEO skills. SEO may very well play out to be a standardized commodity. That will only increase demand for employees with SEO skills, especially those of you who have established themselves. Our yellow page background provides Greg and I with a unique perspective on SEO. We have ...
Read more This time of year you want Fresh Hot Coffee – well in Montreal anyway…a hot sunny July day is another story and that seems far far away. What about the visitors to your site? Many of us SEOs know this… You must offer them new, fresh, and if you can HOT content. Do you expect them to come back to time after time to find nothing new? Do you do it? Many of us SEMs know this too…”Getting fresh content is a daunting task” So many of us do this…”Try to think of what to write about” Well why not ...
Read more How’s that for a catchy title?! There’s tons of talk, and article after article, about the importance that articles play in Internet or Search Engine Marketing. And it is just that. Very important. But isn’t it equally important to have your articles read?! None other than Robin Nobles, of Search Engine Workshops, thinks so and recently wrote “Article marketing is extremely powerful for increasing visibility, name recognition, branding, and more. I’ve been doing it for years.” The title of this post is actually a quote from an article written about one of the contestants on the NBC reality TV show ...
Read more Maximize the benefit of attending the workshop by investing an hour or so on this material beforehand. Note: This page is geared for those needing basic training in how to create a simple Web page prior to attending the SEO Workshop. In order for your Web page to achieve a top position in the search engines, you need to know how to create a very simple Web page. At the outset you’re probably not going to be designing complete Web sites yourself, rather you will begin by designing and adding new information pages. Also, you’ll need to know how to: ...
Read more By Barry Byers & Greg Mate inShare What Is Search Engine Optimization? Search Engine Optimization (SEO) is an internet strategy used to promote your web site. You “optimize” your web site so that it appears near the top of a search engine’s results page (SERP) when someone conducts a web search using a specific keyword or keyword phrases. You are NOT paying to appear in the sponsored listings provided by search engines that usually appear at the top, bottom or right hand side of the results page and usually indicate “sponsored listings”. You are building or extending your web site ...
Read more No Google For You! (Without SEO Training) – Part 2 By Barry Byers & Greg Mate inShare It is amazing how small businesses understand the need for seo training or the need to hire an accomplished seo as a part of their search marketing initiative but just can’t seem to pull the trigger when it comes to committing to one or the other. Stop me if you’ve heard this one before. I am sitting in my dentist’s chair in Toronto when our one sided conversation turns to web marketing. Dr. Bob utters those 7 famous words; “Nobody can find me ...
Read more By Greg Mate and Barry Byers brought to you by SearchEngineAcademy.ca inShare 12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day you will receive great SEO tips, techniques & tricks one short, easy to read, email will arrive in your inbox automatically you will get an email 7 days a week the SEO tips are free of charge with no obligation you can begin to apply them to your site(s) right away feel free to read the Tip of the Day whenever you have a minute go ahead, save & reread the emails as needed ...
Read more No Google For You! (Without SEO Training) – Part 2 By Barry Byers & Greg Mate inShare It is amazing how small businesses understand the need for seo training or the need to hire an accomplished seo as a part of their search marketing initiative but just can’t seem to pull the trigger when it comes to committing to one or the other. Stop me if you’ve heard this one before. I am sitting in my dentist’s chair in Toronto when our one sided conversation turns to web marketing. Dr. Bob utters those 7 famous words; “Nobody can find me ...
Read more By Barry Byers brought to you by SearchEngineAcademy.ca inShare Small business marketing tips are everywhere these days and if you pay attention, even in the most unexpected places. Greg and I attended a search engine optimization symposium presented by Search Engine Workshops in Raleigh, North Carolina. It was a great opportunity to meet and catch up on a few small projects while learning the latest SEO techniques we will employ in marketing our business. Robin Nobles inspired us to develop creativity in our content development; Andy Beale gave us an in-depth overview of blog marketing for businesses, Dave Barry discussed ...
Read more Offers Lessons in Internet Marketing Outside the Box By Greg Mate brought to you by SearchEngineAcademy.ca inShare CBS EVENING NEWS Offers Lessons in Internet Marketing Outside the Box Where will the Internet take us? Hmm, sounds a bit like on old Microsoft slogan. But who is driving? The net, or other media? There are interesting 3 stories in the news about how TV is/plans to make use of the Internet. This is the 1st of 3 articles to explore how these stories relate to Internet (Search Engine) Marketing. The first ever live Internet simulcast of network evening news broadcast will ...
Read more Why can you learn more and faster than at a Seminar? By Greg Mate brought to you by SearchEngineAcademy.ca inShare No doubt that workshops and seminars are two different beasts, yet they attempt to achieve the same results – to inform and teach the paying customers. The seminar speakers and workshop instructors contain a great deal of knowledge. Yet due to its subtle weaknesses the seminar is no match for the workshop. While not all Workshops are equal, they are generally limited to a small number of people or “participants”. Ideally the group should be small enough to allow for ...
Read more John Alexander brought to you by SearchEngineAcademy.ca inShare Optimization Tip: Keyword research How To Shift Your Focus to Employ a more Lateral Thinking Approach This month, let’s talk about fine tuning our receptive abilities. We all know how easy it is to fall into a certain pattern of thinking. To some search engine marketers, the term “keyword research” simply means that we work very hard at studying keywords. We all know keyword selection is the single most important aspect of search engine marketing. However, regardless of how keen your keyword researching skills are, using tools like Wordtracker, I also want ...
Read more By Greg Mate and Barry Byers brought to you by SearchEngineAcademy.ca inShare Search Engine Optimization and Web Site Design Go Hand in Hand. Greg Mate of www.SearchEngineAcademy.ca discusses new opportunities for small and medium enterprises on the web. “Like most things, unless you know what you are doing, it’s not likely to work. The same holds true for Internet Marketing,” said Greg Mate, President of Search Engine Academy Montreal . “For many businesses simply “putting up” a web site is a major coup. They write a few pages of facts about the company. They hire a web site designer to ...
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