Category: Social Media Marketing

Announcing the Me Meter – Use it to Monitor the Customer Focus of Your Content – On and Offline

The Me Meter is a simple online tool to check where your content is more customer focused, or self focused. The more your content is customer focused, the more you tend to deal with their problems and solutions. More than ever today’s Marketing, not to mention Social Media Marketing #SMM, is more about “Don’t tell me how good you are, tell me WHAT YOU CAN DO FOR ME!?” (something Marketing Guru’s stated long ago). The same old in your face “We are the Best..We Are the Oldest etc” is a turn off to customers and prospects. Feel free to try it let me know what you think. Cheers! Greg

Don’t Blow Your Opportunity to Engage Your Customers & Prospects

I was at an exclusive Hotel attending a conference on Social Media Marketing in Downtown Montreal this week and while leaving I noticed a display in the lobby that was clearly there to engage me. Well after a long day of slideshows and coffee from paper cups I was not only ready, I had a few extra minutes to spare before my commuter train trip back home so I sashayed over for a closer look. There before me were 5 or 6 various games one could attempt in an effort to win a all expense paid weekend (week?) vacation at ... Read more