In fact as the 2-Day Basic Essentials SEO Training Workshop comes to an end, we are looking forward to the 3-Day Advanced SEO Course that begins tomorrow. Right now the Students are diligently working away on their Group Project applying the strategies and techniques they have learned over the past 2 days of classroom presentations, discussions and in class hands-on work. We are thrilled with the level of participation and interest of the students these past 2 days.
Here is a great article on LSI that explains the concept and an LSI tool that facilitates the process.
Don’t miss this powerful strategy to gain new SEO clients Greg and I will be discussing in our online chat at the World Resource Center this Friday morning. I discussed the strategy with a former workshop student a few weeks ago. He blew it off at first but after 2 weeks of research, he circled back to the info we provided on our SEO Yellow Page Resource Page. Now, he loves yellow pages, not for the advertising but for the leads they provide for his SEO business. In the chat, Greg and I will be using a recent example of how we convinced ...
Read more I don’t know how times I have heard someone say search engines are looking for FRESH content without explaining their concept. Here is my take on it: F is for frequent. Add content in some form to your site on a consistent, frequent basis. Preferably 3-5 times a week. R is for relevant. Relevant content helps you in many ways. You’ll get better search results and a happier audience. E is for engaging. Engage your readers so they will feel that they are a part of what you are doing. S is for simple. Keep it simple, keep it simple, ...
Read more Building relationships is key. We can get caught up in article writing, press releases, directories or blogs. Pick up the phone and complement someone on their work, have a breakfast meeting with an agency lacking your skills or visit a current client to better understand their business. The return on investment will be well worth your time.
I received the following query today… THE QUESTION: Greg, I am attending the Nov 13/06, 5 day SEO training seminar in Oakville, so I assume you (or Barry) will be touching on this then… But something in your last [Free SEO Tip of the Day] email caught my eye. “Not that you want to use tables…” Are tables bad for SEO? I am curious because we’re still relying quite heavily on tables. We are coming up to speed on CSS [Cascading Style Sheets] though – is that the better way to go? MY ANSWER: Yes, we will be dealing with this at the ...
Read more In Part 2 of this article, Barry continues to walk a Dentist through the (painless) process of SEO of his web site. Topics include choosing Keyword Phrases, using Robin Nobels’ “Idea Motivator Blog”, Outsourcing Article Writing, Title Tags tips from Jerry West, and a powerful SEO Tip from John Alexander who will be teaching at the SEO Workshops with us in Toronto Nov 13-17/06. Here is the link to the Internet Marketing Article – No Google For You – Part 2
We receive emails recommending webinars on a daily basis. This terrific presentation by Dave Taylor on blogging at the affiliate summit caught my attention this week. I usually listen while I am rowing (indoor) in the mornings but Dave’s session literally made me stand up and take notes.
Yahoo! jumps feet-first into the blogosphere. “It represents a huge first step in providing solutions to the marketing challenges you face now, and those you’ll face as media continues to evolve.”
Create a Google Alert and receive a daily email of updates on relavant topics based on the search queries that interest you. Â
Google Sitemaps is a great tool that allows site owners to feed it pages they’d like to have included in Google’s index. The service is free and Searchenginewatch has a terrific article that walks you throught the process.
COMSCORE, the firm that researches consumer online behavior stunned the participantcs at a recent Search Engine Strategies – Local conference. Their announcement indicated that that the vast majority of Internet users (68%) had searched for a local business in July and that was a 43% increase over the prior year. Dick Larkin spoke at the conference and he has the whole story.
Just start typing in each letter of your search request and Google Suggest will show you the most popular requests for that term and how how many times people have searched for that specific term over a period of time. The time frame of the search values is debatable but try it out; you will be surprised by the search terms you haven’t thought about for your industry
In yesterday’s Internet Marketing Blog post by Barry entitled Which Engine Should You Optimize For (about the level of spending of advertisers on the big 3 search engines) we see yet another example of Google’s number one ranking. Indeed, estimates declare that 50% to 80% of all searches on Search Engines are made on Google. Barry also pointed out yesterday “All the more reason, if you want to be a player in the seosphere, you have to produce Google results.†  Well if Google is so important when was the last time YOU reviewed Google’s Webmaster Guidelines? They have at ...
Read more  A Bizreport.com article indicates that Google is expected to report U.S. advertising revenues of $4 billion in 2006; the entire U.S. online ad spend is expected to be $16 billion. For Google, this is a 65% jump from the numbers reported in 2005 and marks a continued pull away from Yahoo, their closest competitor. “These growth numbers establish Google as the unrivaled king of online advertising universe, leaving Yahoo, with its greater advertising diversity and years of media experience, struggling in second place,” David Hallerman, eMarketer senior analyst (via MarketWatch) said. All the more reason, if you want to be ...
Read more Every day, I get an email from a site owner asking me about the latest seo shortcut. “Top Google Rankings in the blink of an eye for only $10.00†or, “We’ll add you to 5,000 directories overnight!†It reminds me of all the weight loss programs you see on TV infomercials. There are literally thousands of ways to lose 20 pounds in an instant! They make it look so easy. Yet the reality is that you have to work at it. SEO is no different. The truth is you have to work at seo to make it work for you. ...
Read more The next Search Engine Academy SEO Workshop is in Toronto Ontario November 13-17, 2006. The $100 Early Bird Discount Ends: October 20, 2006 SEO Training Registration Deadline: November 3, 2006 Seating is limited to: 20 persons  Want to Improve Top SEO Ranking Skills for the big 3 major Search Engines? Learn SEO Fast from Industry Leaders John Alexander, Dave Barry, Greg Mate and Barry Byers.  Learn more in days than otherwise possible after many months. The 2, 3 & 5 Day SEO Workshops feature personalized, in-class, hands on SEO training.  This is state of the art SEO ...
Read more YP Talk News states that One of the key themes echoed throughout a recent yellow page conference and was noted by nearly every keynote speaker is that print yellow pages is far from dead. But, the key to the print products future, and in many ways the industry’s future success, is in the performance of the publishers local sales force. Hellooooooo!!!! I have been saying this for the past few years. Only those advertisers with hefty margins on their products or services receive a substantial return on investment (ROI) from print yellow pages. Print yellow page advertisers like doctors, lawyers or ...
Read more “…and get it Better.” Richard S. Tedlow wrote a great essay on Andy Grove for Fortune Magazine back in December 2005. CNNmoney has the full article but this one line struck a chord with me. If you are waiting to get your site just right, you will be waiting forever. Set up your site, engage the search engines and plan after you see where your efforts have taken you. It will only get better. Â
Dave Barry brought siloing (silo-ing) or theming your website to get better rankings on your most common and targeted keywords to our attention last year. Lisa Barone (no relation to Ray Barone) wrote a great article on this important topic. Don’t worry if you have to read through the article more than once to understand the concept, it is well worth your time.
Give me what I want. You have 5 seconds. GO! To achieve results Web pages need to be topic specific, easy to navigate, and have a clear objective in mind. A case in point… I recently received a call from an overseas web design company offering outsourcing services. The telephone sales rep calling (on a crumby VOIP line) professed the firm enjoyed years of Web site design experience. He offered professional personalized service, availability during my time zone. They are “knowledgeable especially in e-commerce sites” he said, and could he send me some info? So I took a look at ...
Read more We interviewed a dozen Canadian SEO firms from across the country over the past month for clients in the process of engaging in search engine optimization. Although the upfront fees and the period in which the work would be completed varied, 24K per year per site was a consistent theme throughout the process. If you would like Greg or I to interview a firm on your behalf, email us and we will work with you to hire a reliable seo firm.
Here are brief descriptions and links to articles: 12 GOOD Reasons to Sign Up for the Free SEO Tip of the Day : Why you should accept the Search Engine Academy.ca offer to send you a brief daily email containing SEO and SEM techniques tips. No Google for You! (Without SEO Training) : A Dentist learns what common mistakes were made in his Web site design and some solutions his site developer followed (surely Jerry Sinfeld has read this one). Small Business Marketing Tips : The title says it all, apply these to your business as part of a ...
Read more Debbie McGrath of HR.COM was the highlight of a recent workshop Canadian Business Press was kind enough to provide in Toronto this week. Eric Morris of Google Canada gave the audience a 45 minute overview of Google’s Adwords and Adsense programs and Don Lange of Cornerstone Group added an additional 30 minutes discussing his approach to search engine optimization and marketing. Debbie spoke for only 10 minutes but in that time she included advanced SEO strategies that have her site ranked #1 for HR. If you were at the workshop, GET DEBBIE’s PRESENTATION.
This is the inaugural post which I have the honor to write…Heads I win! As a Search Engine Academy educator I will maintain this Web Log (blog) to detail Internet Marketing Training, Tips, Techniques, Articles, Information and News designed for people with little or no previous SEO experience as well as for current SEOs. I have dedicated over 15 years maximizing our clients’ ROI. At our SEO Workshops, in addition to Search Engine Marketing expertise, we also share from our accumulation of business and marketing tips. Don’t miss the upcoming SEO Training Workshop Nov 13-18, 2006 in Toronto, Ontario About ...
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