Although you would not know it from the login screen (see the image attached) Google has re-branded Google Webmaster Tools (GWMT) to a new name Google Search Console (GSC?) after 10 years. Google describes Google Search Console as a tool “to help make fantastic websites that our systems love showing in Google Search”. I have to wonder if Google is softening up over the years as it is talking warm and fuzzy words like “we sought to learn more about you [the users of GWMT]” and “to make sure that our product includes everyone who cares about Search, we’ve decided ...
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